A simple guide to short links and URL shortening.
A URL shortener converts a long web address into a shorter link that redirects visitors to the original destination.
When a short link is opened, the service looks up its short code and redirects the visitor to the stored destination URL.
Short links are useful for sharing long web addresses in messages, social media, marketing campaigns, documents and mobile apps.
Use a service with clear policies, a secure website and transparent information about how links are handled.