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Enterprise Call Analytics Platforms: A Marketer’s Guide — up…

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse, and connect ...

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Search in Pics: Google net, indoor clothesline & light f…

Attend Our Conferences June 13-14, 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco ...

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SearchCap: Google shortcuts, SEO myths & search pictures…

Attend Our Conferences June 13-14, 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco ...

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The Yext IPO and the triumph of local SEO…

Yext’s successful IPO several weeks ago represents a kind of triumph for local SEO. Despite the fact that Yext now calls itself a “Knowledge Engine,” the company is essentially doing local listings management. It recently added reputation management. Yext began in roughly 2006 as a next-gen pay-per-call network. The company’s ...

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What to look for in a paid media campaign management tool…

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software. If you ...

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Using call and SMS data to drive new customers…

Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These ...

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SearchCap: Google shopping ads test, IAC buys Angie’s List &…

Attend Our Conferences June 13-14, 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco ...

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Time’s up! MarTech is here and it’s your last chance to atte…

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco, May 9-11. The show is programmed with one specific goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which ...

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6 key paid search trends from Merkle’s Q1 2017 report…

Merkle’s Digital Marketing Report for Q1 points to strong growth from Google and the continued strength of PLAs (Google Product Listing Ads). Expanded text ads have yet to yield promises of CTR gold. Bing and Yahoo’s lack of mobile market share is hampering growth. Here’s a look at some of ...

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Is Google testing its own jobs search engine?…

Google seems to be testing a new search feature. This one is designed to help searchers find new job openings. Dan Shure spotted this test for queries on Google that include [jobs online], [data entry jobs online], [newbury street jobs] and so on. Google shows job listings and takes you ...

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