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Break Free B2B Marketing: Keith Townsend of The CTO Advisor …

Keith Townsend

In B2B influencer marketing, it’s only natural to wonder just what an industry influencer actually looks like?

Our third season of Break Free B2B Marketing video interviews features conversations with top B2B influencers, looking closely at the issues that each expert is influential about in their specialized industry.

For more than a decade our team at TopRank Marketing has fostered a strong community of leading influencers, developing close relationships with subject matter experts in many industries, and we’re thrilled to share a new episode of Break Free B2B Marketing.

Information technology as an industry has seen a tremendous amount of growth and change throughout 2021. The pandemic and subsequent long-term quarantine left a lot of companies with very sudden, very big problems to address. With the explosion of remote work, questions of infrastructure arose: how can we maintain all these remote workers? How do we keep them safe? How do we communicate cross-company when we can’t meet in person? What do we need to be doing to make sure our cloud infrastructure is up to the task? What technologies are emerging or stagnating?

There are a lot of people offering answers to these questions, but there are only a select few who really know what they’re talking about. One of those few is Keith Townsend, co-founder of The CTO Advisor, and a man on the front lines of the IT infrastructure industry.

His ability to transform IT operations and eloquently explain industry trends is why we invited him to take part in our Break Free B2B Marketing video series. In today’s interview, he speaks with our own senior content marketing manager Joshua Nite about the challenges and opportunities facing IT leaders in the coming years.

Break Free B2B Interview with Keith Townsend