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Improving PPC relevance with ZIP code-based geotargeting…

If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and ...

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SharePoint ShortUrl Add-in (Create a ShortUrl and Email)…

SharePoint ShortUrl Add-in (Create a ShortUrl and Email) SharePoint ShortUrl App is a SharePoint Online (Office 365) Add-in that allows the creation and use of vanity and shortcut hyperlinks fully integrated within the SharePoint Online environment. https://www.shorturlapp.com https://store.office.com/en-us/app.aspx?ui=en-US&rs=en-US&ad=US&assetid=WA104368123&appredirect=false source

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SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Goog…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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