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To Gate, or Not to Gate? Answers to an Age-Old Digital Marke…

Modern marketers understand that quality, engaging and relevant content is at the core of any integrated digital marketing strategy. After all, in a world where consumers are increasingly self-directed in researching their options to make purchasing decisions, that quality, engaging and relevant content aids their journey and decision-making. But let’s ...

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Bing Ads launches mobile price extensions…

Bing Ads announced the rollout of price extensions on Wednesday. Price extensions appear in text ads that appear in the top spot in mobile search results. Advertisers can use them to show prices for products or services and include up to a 25-character description with each extension. One price extension ...

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Is Vlogging Good For Business?…

We’ve already explored the benefits blogs can have on your business. We’ve even explored podcasts in a business context. But what about vlogging? (To the uninitiated, that’s video blogging). Videos are multi-sensory by nature. They are considered the future of content marketing by many and have been for several years ...

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