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Is Fractional Domain Ownership the Future?…

The very best domain names are expensive.  Last year, Voice.com sold for $30 million. This was an all-time record for a publicly-announced domain name sale.  Even excluding outliers like this, domain names regularly sell for hundreds of thousands or millions of dollars. Two-letter domains sell for close to $1 million. ...

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Should B2B Brands Join the Facebook Advertising Boycott?…

Facebook has always presented an interesting conundrum for B2B marketers. It’s not a business-centric platform, necessarily. But with so many active users (nearly 2.5 billion at last check), keeping Facebook out of a brand’s social mix has been tough to justify. Recent developments are making this decision more complicated than ...

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