What are Short Urls

In the past, if you wanted to run Snap Ads (Snapchat’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager. Snapchat has even included a video creation tool ...

Social media is changing. It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, hoping to reach as many people as they can and drive a high number of leads and sales. When marketers first started using social media as a ...

This post was originally written on April 7, 2016, and we have just updated it with the latest information. The Facebook cover photo. It feels like it should be so easy to pick one, and yet finding the perfect image feels super hard at the same time. You only get one; ...

Keeping up with new changes on the various social media platforms is essential to staying ahead on social media. Did you know for example that Facebook now allows you to upload GIFs? Or that Facebook has also changed the News Feed to encourage high-quality links to be shared? If a ...

Is social media best used for sales or for brand awareness and engagement? The age-old question that marketers have been debating even before Mark Zuckerberg started TheFacebook in his tiny Harvard dorm room back in 2004. So what’s the right answer? Is there one? Many marketers lean towards the side ...

This might sound contradicting — and it’s scary for us to admit. But, despite building a product that helps people succeed on social media, we have committed a good number of social media mistakes ourselves. Mistakes that have cost us reach and engagement, maybe even fans and customers. Now that we ...

Do you remember your first social media profile? Or, how about your first social media post? My first profile was on Myspace, my first friend was “Tom from Myspace,” and my first post was something like, “Myspace is awesome!” The rest is history. Social media has changed and evolved so ...

When you hear the term ‘stock photo’, what’s the first thing that comes to mind? My hunch is it’s probably a photo of a group of friends awkwardly laughing, business people staring at charts on a wall, or something along those lines. Probably not the best connotations, right? Used correctly, ...

When I first started diving into Facebook marketing for business I was happy to simply send out an error-free post. No typos? No poorly-cropped images? No negative feedback? Perfect! But with each new post came new learnings about Facebook marketing best-practices until it came to a point where I could explore ...

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media!  You’re taking the dive into a new social network, or you’re ...