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Social Media

50 Social Media Marketing Influencers to Follow in 2017 #SMM…

The topic of Social Media Influence has really taken off since we first published this list. Many changes have happened in the social media marketing world ranging from the surprisingly close competition between SnapChat and Instagram stories to the acquisition of LinkedIn by Microsoft to the explosive growth of “creators” and ...

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Online Marketing News: Netflix Teaches B2B, Email Benchmarks…

What B2B marketers can learn from Netflix [Infographic]What could B2B marketers possibly learn from Netflix? It turns out, quite a bit. Namely, that scheduled marketing needs to take a back seat to content that’s packaged for consumption when your prospects are ready. LookBookHQ Email Marketing Benchmarks: 4Q16 Average Open, Click, ...

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What CMOs Need to Know About Data Informed Content Marketing…

Driven by trends in lower performing advertising and changing consumer behaviors, many marketers have embraced content with the majority of companies adopting the practice. According to CMI and MarketingProfs 2017 Content Marketing Benchmark report, the most successful B2B marketers spend an average of 39% of their marketing budget on content marketing ...

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Online Marketing News: State of Digital Marketing, New Geost…

SEJ Annual Report: State of Digital Marketing 2017Search Engine Journal conducted their annual study and found some fascinating statistics. For example, 42% of respondents allocate almost all of their digital budget to PPC and display advertising, and 62% of marketers surveyed listed Facebook as their preferred social platform. Search Engine ...

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