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Social Media

Digital Marketing News: Behavioral Analysis, Instagram Revam…

Using Behavioral Analysis to Improve Marketing ROI [Infographic]This infographic shows how behavioral analysis shows you how to know your audience and maximize your budget by using behavioral analysis, much like Kraft did when they were contemplating removing artificial colors and preservatives from their classic mac & cheese. Social Media Today ...

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What’s Next for Twitter? Social Domination or Eminent Failur…

Despite recent improvements to user experience and platform flexibility, the struggle to retain and attract new users—and grow revenue—is still real for Twitter. And, unfortunately, these may be the least of the platform’s worries these days. From widespread trolling and harassment to simply having a confusing interface, Twitter is drawing ...

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Digital Marketing News: Traditional vs. Programmatic, Twitte…

Traditional vs. Programmatic Media Buying [Infographic]Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfs Introducing Twitter LiteTo combat slower mobile networks, expensive data usage and a lack of mobile ...

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The 5 W’s (and an H) That Guide Your Content Marketing Strat…

Journalists make excellent content marketers. It’s not just because they’re used to writing clean, compelling copy. Or that, given the state of the modern news industry, there’s a wide talent pool for marketing departments to choose from. No, journalists make great marketers because they have finely-developed instincts for chasing down ...

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