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B2B Influencer Marketing Interview: Rani Mani, Adobe…

For this week’s installment of B2B influencer marketing interviews, we get to meet Rani Mani, Head of Social Influencer Enablement at Adobe. Besides her accomplishments working with cross functional teams and developing strategies for cultivating and nurturing community engagement so that Adobe can be a community driven business, she has an ...

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Digital Marketing News: Google’s Parallel Tracking, Content …

The Influence of Instagram [Infographic]MarketingProfs takes a look at the increasing influence of Instagram among digital marketers, including a new infographic showing the Facebook-owned service’s growth and other influencer statistics. MarketingProfs LinkedIn Sponsored Content can now be tracked via Google Campaign ManagerSponsored content on LinkedIn (client) is one of the ...

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Just Getting Started with Influencer Marketing? 6 Things You…

According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending next 12 months. Mediakix reports that that influencer ad spending alone will increase from $5 billion to $10 billion in the next 5 years. Clearly, more companies are moving into the influencer marketing ...

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20 More Dumb Jokes for Smart Marketers…

A great pun is like a great digital marketing campaign: If you do it right, it will stick with people until they’re compelled to share it — even the simplest ones require a level of sophistication to make and to appreciate. Every marketer I know is incredibly smart — whether ...

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