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B2B Marketing News: Biggest B2B Differentiators Study, Faceb…

B2B Decision-Maker Survey: COVID-19’s Impact on Marketing, Buying, and Sales65 percent of enterprise B2B buyers now view online interactions as being more important than traditional vendor conversations, one of several findings of interest to digital marketers contained in newly-released U.S. B2B pandemic response survey data. MarketingProfs Facebook just bought GiphyFacebook ...

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How to Measure Changing Marketing Goals During a Crisis…

In recent months, I’ve been listening to Paramore’s song “Hard Times” a lot. Their 2017 hit talks about struggling to overcome challenging circumstances above ’80s-inspired new wave pop. It’s a bop, as the kids say, and confronts hardship — truthful and emphatic with a spoonful of sugar. via GIPHY During ...

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