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Social Media

CMWorld Interview: H&R Block’s Zerlina Jackson Explores …

Marketers in financial industries are in the midst of a major digital transformation. Apps and mobile experience have become not a “nice to have” but a requirement from consumers. Additionally, financial institutions have started investing heavily in user experience for their web properties to focus on customers first. The team ...

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Digital Advertising Tips: 5 Scenarios Perfect for Pay-to-Pla…

In today’s competitive and content-saturated digital landscape, it’s no secret that it’s becoming increasingly difficult to connect, engage and inspire action from our audiences using only “free” or organic marketing tactics. As a result, digital advertising, often dubbed “pay-to-play” by marketers, is steadily on the rise. In fact, last fall, ...

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25 Influencer Marketing Platforms & Marketplaces…

Marketers around the world are searching for ways to better connect with their audiences and it’s become very clear that consumers place more trust in consumers than brands. That means, the true power lies with the customer, which means many brands have had to adapt their marketing strategies to create ...

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10 Easy Wins to Improve Your B2B Marketing Leads…

And now, a brief message from Captain Obvious and his sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this ...

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Digital Marketing News: Sustainable Social, Mobile Search Ma…

How to Build a Sustainable Social Marketing Strategy [Infographic]Maximize your marketing efforts by understanding core best practices including, emphasize visual content, use infographics if you’re a B2B brand and avoid clickbait titles. This infographic also shows stats that will help you understand audience behaviors and interests on social media. (Social ...

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