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Social Media

5 B2B Brands Innovating with AR & AI Marketing…

Augmented reality and artificial intelligence aren’t just for B2C marketers anymore, and as we move into 2020 we’re likely to see a new decade of B2B that keeps moving farther away from “Boring-To-Boring” and towards more to B2C-like experiences. AR and AI are a key part of what consumers increasingly ...

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Digital Marketing News: FTC’s Influencer Guide, Twitter’s Ne…

B2B Marketers Are Prioritizing Measurement and Analytics Technologies83 percent of B2B marketers expect to increase their focus on data analytics in 2020, and 69 percent plan to also make measurement technologies their top investment priority next year, according to newly-released survey data from Dun & Bradstreet and Adweek. MarketingCharts Twitter ...

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How B2B Marketers Can Build Their Personal Brands on Social …

For some marketers, it’s second nature. For others, it’s uncomfortable territory. But no matter your predisposition, there’s no denying that personal brand-building is an essential skill in today’s B2B marketing environment.  It’s also fun! Cultivating your social media brand offers an opportunity to tie your own interests, passions, and perspectives ...

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