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B2B Marketing News: Most Valued B2B Buyer Traits, Top B2B Co…

Key Insights: B2B content marketing decoded, top marketing technologies, and AI spotlightDemand for webinars has increased among B2B marketers during the global health crisis, with 76 percent of marketers seeing webinars as an increasingly successful method of driving leads, while the top B2B content types are eBooks, white papers and ...

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Break Free B2B Marketing: Sofia O’Malley of Dell Outlet on C…

Okay, marketers, here’s your content marketing challenge for the day. Your target audience includes the following: Small business owners Gamers Teachers Lifestyle bloggers Young professionals/Entrepreneurs All you have to do is come up with messaging that will resonate with each of these groups, while repurposing as much content as possible ...

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Always On Influence: Short Term vs. Long Term for Success Du…

The focus of Always On Influence for B2B brands is to establish and maintain relationships with business influencers through content co-creation, engagement and various types of activations that create and reinforce brand thought leadership. In fact, those strong relationships with industry experts create value for driving marketing performance across the ...

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5 Ways To Inspire Your Marketing With Gratitude…

How does gratitude help us become better marketers and in our professional and personal lives? The world B2B marketers face today is rife with a variety of new and unexpected challenges, and meeting these often daunting twists and turns head-on with a mega-dose of gratitude creates not only better marketing, ...

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Break Free B2B Marketing: Julie Brown of Johnson Controls on…

For decades, marketers have measured success differently than the rest of the organization. We raise awareness, increase share of voice, generate impressions, deliver MQLs to sales.  Meanwhile, the success of the business itself is measured in….well, money. Revenue. Earnings before interest and taxes (EBIT).  But this disparity is changing as ...

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How Social Should the CMO Be? 3 Guidelines for Success…

Senior executive social media participation is often associated with better leadership, brand transparency and helps build better connections with customers, employees, and investors. For most companies, the CMO is one of the most visible executives and as a public facing marketing role, there is an expectation that the chief marketing ...

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