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Social Media

8 Fundamental Elements of a Successful Social Media Marketin…

Social media is a staple marketing tactic for nearly every business, helping brands build awareness, share and interact with customers and prospects, and create important touch points in the changing customer journey. However, both green and seasoned marketers are still trying to nail down what a successful social media marketing strategy ...

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Digital Marketing News: Generational Social Media, QR Code C…

Social Media Use by Generation [Infographic]Preferences vary by generation – this certainly isn’t a well kept secret in the marketing world. So how do you create a message, and choose a medium, that will resonate with your target audience? This infographic shares some ideas. MarketingProfs Pinterest’s object-recognizing Lens feature now scans ...

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#CMWorld Interview: Adele Revella Weighs In On Connecting B2…

The 2017 Content Marketing Institute and MarketingProfs B2B content marketing research uncovered some fascinating insights this year. One of the most interesting aspects of this research was the techniques B2B marketers are leveraging to better understand their target audiences. And the techniques they aren’t using. When asked which techniques they ...

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