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Social Media

How to Prove the Value of Content Marketing to Your CMO in 3…

“ROI” can be a blurry idea in the world of content marketing. With often hard-to-measure costs and returns, content marketing ROI or value isn’t always crystal clear. Dealing in metrics like pageviews, time-on-page, organic impressions, and others aren’t always directly translatable into business revenue, which — let’s face it — ...

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Digital Marketing News: 2018 Creative Trends, Organic Facebo…

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock ‘Organic reach on Facebook ...

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Digital Marketing News: What Marketers Think about AI, Auton…

Infographic: What Marketers Really Think About Artificial IntelligenceA new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On?Brick-and-mortar stores are testing out an automation model, functionally ...

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