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Social Media

To Gate, or Not to Gate? Answers to an Age-Old Digital Marke…

Modern marketers understand that quality, engaging and relevant content is at the core of any integrated digital marketing strategy. After all, in a world where consumers are increasingly self-directed in researching their options to make purchasing decisions, that quality, engaging and relevant content aids their journey and decision-making. But let’s ...

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Lee Odden Demystifies the Confluence Equation to Help Market…

Influencer marketing is not a new concept. Public relations professionals, journalists and forward-thinking marketers have been executing some form of influencer marketing for decades. While that may be the case, times have changed. The expectation for influencer content marketing has evolved, which means consumers have higher expectations and the influencers ...

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How to Survive the Social Media Midlife Crisis…

Time moves faster on the internet. Last month’s memes are about as relevant as a 1920s vaudeville show. Even a bona fide viral phenomenon from just a few years ago seems quaint and dated. Twitter and Facebook are only 12 and 14 years old, respectively. But they’re aging at internet ...

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Better Together: Why Your Content Marketing Campaigns & …

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social ...

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Better Together: Why Your Content Marketing Campaigns & …

Regardless of industry or niche, nearly all B2B marketers—91% to be exact—are focused on leveraging content marketing to reach, resonate and inspire audience action. But budget and resource constraints and lofty lead generation goals—not to mention increasing buyer numbness to marketing messages and the extinction of organic visibility on social ...

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B2B Podcasting: What, Why and How…

Okay, B2B marketers, time for a pop quiz: Which content marketing tactic can hold an audience’s attention for a half hour or more at a time? Which tactic inspires an audience to subscribe to your content and make a regular appointment to consume it? Which tactic can help boost thought ...

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