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Digital Marketing News: Traditional vs. Programmatic, Twitte…

Traditional vs. Programmatic Media Buying [Infographic]Programmatic media buying is all over the digital marketing sphere. What are the key differences between programmatic and traditional media buying? This infographic lays them out side by side. MarketingProfs Introducing Twitter LiteTo combat slower mobile networks, expensive data usage and a lack of mobile ...

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The 5 W’s (and an H) That Guide Your Content Marketing Strat…

Journalists make excellent content marketers. It’s not just because they’re used to writing clean, compelling copy. Or that, given the state of the modern news industry, there’s a wide talent pool for marketing departments to choose from. No, journalists make great marketers because they have finely-developed instincts for chasing down ...

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