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Social Media

20 Awesome Healthcare Marketers to Follow on LinkedIn…

Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred ...

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Digital Marketing News: Productive Content Teams, Google Sho…

30 Habits of Highly Productive Content Teams [Infographic]A successful content team needs to work together well, despite several moving parts. What gets them there are the habits they create, like looking everywhere for content ideas and consistently handling ad-hoc content requests. Content Marketing Institute Google is trying to turn Image ...

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Is Cognitive Technology the End of Marketing As We Know It?…

“Will artificial intelligence replace marketers in the near future?” This is the compelling question posted by Loren McDonald of IBM Watson Marketing during his presentation at the recent Digital Summit conference in Los Angeles. While many marketers might consider this a provocative presentation opener, there are some blunt realities marketers need ...

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Essential Search and Social Media Promotion Tips for News Co…

Marketing and PR greatness must include equal parts intelligence, creativity and a focus on results. But there’s one more important ingredient necessary to help you stand out: enthusiasm. Serena Ehrlich from BusinessWire has all of these characteristics and at the Digital Summit LA conference, she shared a cornucopia of practical ...

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Digital Marketing News: Behavioral Analysis, Instagram Revam…

Using Behavioral Analysis to Improve Marketing ROI [Infographic]This infographic shows how behavioral analysis shows you how to know your audience and maximize your budget by using behavioral analysis, much like Kraft did when they were contemplating removing artificial colors and preservatives from their classic mac & cheese. Social Media Today ...

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