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Social Media

Hot Content Marketing Topics From Top B2B Brands at #B2BMX…

What makes B2B content marketing hotter than having a conference at a Scottsdale, Arizona resort in February? How about tips from 10 top B2B brands and industry experts including senior executives from Forrester, Microsoft, Aptos, Lenovo, BrightFunnel, Oracle and Marketo. In advance of the upcoming B2B Marketing Exchange conference coming ...

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How to Get Started with Instagram Ads…

Imagine trying to sell Instagram to a venture capitalist back in 2010. “You see, the biggest problem with Facebook and MySpace is that there are too many words. Our social network will be almost entirely pictures. I know, I know, but get this: People will be able to make their ...

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7 Interactive Content Tools to Delight Your Audience…

Your audience is reading your content on a device that is capable of wonders. Whether they’re using a smartphone, tablet, or laptop, it can do much more than display text. What’s more, they’re connected to the internet, with limitless potential for communication and conversation. In this context, interactive content makes ...

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The No BS Approach to Influencer Marketing…

Since I’ve been monitoring the topic of “influencer marketing” through BuzzSumo Alerts, the number of articles surfaced has gone from a few per week to 5 or 10 per day. Out of that rising wave of expression from industry websites and blogs is a mix of news, tips, trends and ...

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Online Marketing News: Mobile Email Stats, YouTube Kills 30-…

Your Guide to Email-Open Statistics on Mobiles [Infographic]Well over half of all email users are opening their email on mobile devices. It’s important that marketing emails are mobile friendly, because although a majority of emails are being opened on mobile, most conversions are coming from desktop. MarketingProfs YouTube Kills 30-Second ...

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