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Social Media

10 SEO Books for B2B Marketers in 2020…

There are plenty of resources online that can break down what search engine optimization (SEO) is, how search engines work, and how to improve your website to rank better in search engine results pages (SERPs). This is the age where you can Google every question that pops into your head ...

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32 Top Social Media Marketing Influencers To Follow…

The social media marketing industry is bursting with innovative professionals — people who push the boundaries of existing social platforms, embrace new ones, and ditch low-performers. With so many fine social media marketers, how do you find new innovators to follow on Twitter and learn from? We’ve put together a ...

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4 Qualities Only Great B2B Marketing Agencies Possess…

Is your agency a vendor or a partner? In response to the shifting market and evolving role of the CMO, agency-brand partnerships are shrinking in average duration, less than three years now, compared to over seven in 1984. But strategic, strong partnerships between brands and agencies have become increasingly important ...

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B2BMX 2020 Wrap Up: B2B Marketing Evolved…

Over the past 10 years that our marketing agency has been focused on B2B marketing, there have been many changes: From the advent of marketing automation and social media to the growing popularity of interactive content, ABM and influencer marketing. Staying on top of trends and best practices requires continuous ...

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Digital Marketing News: B2B Content Lifecycle Study, LinkedI…

Millennial buyers want better content from B2B marketersBetter B2B content is a top concern among Millennial buyers, as the demographic accounts for some 33 percent of overall B2B buyers, a portion Forrester’s newly-released report expects to grow to 44 percent by 2025. Digital Commerce 360 LinkedIn Launches New ‘Featured’ Section ...

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Optimizing ABM with Influencer Marketing at #B2BMX…

Account based marketing (ABM) is the hybrid sales/marketing/revenue discipline that is shaking up the status quo for marketers and sales pros alike. There are as many definitions of ABM as there are accounts to target, but I’m partial to this one from LinkedIn’s Megan Golden:  “ABM is a strategy that ...

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Award Winning B2B Influencer Marketing at B2BMX…

The 2020 B2B Marketing Exchange conference kicked off today with great workshops, case studies and a green light keynote from the talented Tamsen Webster. After the last executive marketing leadership panel, our president Susan Misukanis and I had the good fortune to attend the B2BMX Killer Content Awards. I am ...

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