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Top Marketing Resources for CMOs in 2019…

A seat at the executive table for marketers in the form of the CMO role has not come without costs. CMOs have half the tenure of CEOs and the spotlight is on marketing leadership like never before. While it’s undoubtedly a tough job, there’s plenty of opportunity. More than 25% ...

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How to Choose a B2B Marketing Agency that Can Evolve with Yo…

B2B brands’ marketing departments are constantly evolving. Over the past 10 years, marketing teams have undergone a seismic shift to accommodate changing technology, millennial consumers and employees, and to breakdown silos between marketing and the rest of the business. To keep pace with the changing marketplace, many B2B brands are ...

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Digital Marketing News: Facebook Usage Data, Google Teams Wi…

Inside Google Marketing: 4 ways we’re planning for an automated futureGoogle plans to seek out better data for a more automated future, the search giant recently announced, along with other insight for users of its Google Marketing Platform, including optimized data points and scalable creative templates. Think With Google Comscore ...

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Rock Your Content Marketing With The Collective Wisdom Codex…

Our popular Collective Wisdom series has explored the entire B2B content marketing life-cycle. The eight-part series featured information-packed posts covering everything from creative conception to postmortem analytics. As we settle in to the new year, we wanted to bring it all together here, in one handy B2B content marketing codex, ...

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