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Digital Marketing News: B2B Content Effectiveness Study, Mod…

When Content Tanks: Brands Lack Faith In Their Efforts, Study Shows [B2B study]B2B marketers’ content effectiveness has faced struggling confidence, with just 4.7 percent extremely confident in their content’s pertinence, a significant decrease from 2017, according to a newly released B2B marketing study data. MediaPost Facebook testing features that let ...

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Digital Marketing News: Influencer & Data-Driven Marketi…

Marketers less concerned about data tech, IAB annual report findsDigital marketers and publishers increased data-related spending in 2018, and 78 percent plan to spend more next year, one of several findings in the Interactive Advertising Bureau’s newly-released annual report. MarTech Today Podcast Growth Is Popping in the U.S., Survey ShowsThe ...

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