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How to Drive Better Content Marketing Results with Integrate…

Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels. Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental. But if we know that consumers demand an omnichannel experience… Why are so many marketing ...

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Digital Marketing News: Google Phases Out Search Console &am…

The rise of Spotify as an advertising channelSpotify has over 217 million users, and the music and podcasts they increasingly listen to have brought greater attention from marketers. ClickZ takes a look at how marketers are embracing Spotify for advertising. ClickZ Ad Revenue Holds Steady Despite Recession WorriesDigital advertising spending ...

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Content Marveling: Wonder and Astonishment in Marketing…

Two little letters. On the surface that’s all separating your standard issue “marketing” from the extraordinary and entirely different practice of “marveling.” At TopRank Marketing, “Content Marveling” is the practice of bringing greater wonder and astonishment to traditional content marketing, and can be applied in both the worlds of direct-to-consumer ...

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Digital Marketing News: Facebook Like Counts & YouTube S…

YouTube starts phasing out exact subscriber numbersYouTube has begun removing precise subscriber counts for channels with over 1,000 followers, replacing them with rounded overview numbers, the Google-owned video service recently announced. The move has left some brands with subscriber accuracy concerns, especially large ones that could see rounded counts hiding ...

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