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7 Top B2B Influencer Marketing Trends for 2020…

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there’s good reason for increased ...

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Digital Marketing News: Google Ad Auction Changes, Instagram…

Google shares details on how first price auctions in Google Ad Manager will workDisplay and video ads sold with Google Ad Manager, Google’s ad server and publisher exchange, will get additional auction functionality aimed at removing Google’s “last look” outbidding advantage, while also bringing new minimum pricing strategies and rules, ...

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Content Curation Inspiration: Types, Examples, & Use Cas…

If you create and share content, curation is part of your B2B marketing strategy. From seasoning a blog post with key third-party statistics to sharing an interesting article from an industry publication or influencer across your social channels, you’re curating. But content curation has a place beyond adding an insight ...

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Do Your Homework: Selecting the Right Influencers for Your B…

The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations. But how? How do you artfully and ...

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B2B Social Media Shakeup: 4 Developments That Have Caught Ou…

Following scandal, criticism, and calls for more privacy and relevancy, social media giants are working hard to recapture their original allure as safe communities and conversation destinations. And while platforms are ardently focused on heightening the everyday user’s experience, the movements we’ve seen so far in 2019 signals that B2B ...

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How to Promote Your B2B Podcast…

Over 1/4th of the entire population of the United States listens to podcasts at least monthly. That’s over 81 million people. What’s more, the most avid listeners log six and a half hours a week of listening time. Eighty percent finish every episode in its entirety. There’s enormous potential here ...

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