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Digital Marketing News: Coronavirus’ Impact on Marketing Bud…

LinkedIn rolls out Conversation Ads, aimed at improving personalization in messagingLinkedIn has begun launching its new Conversation Ads, with real-time engagement ad options that include multiple calls-to-action. Conversation Ads are rolling out to all LinkedIn (client) advertisers over the next several weeks, the firm recently announced. Marketing Land Social Media ...

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8 Virtual SEO Conferences for B2B Marketers…

It’s the beginning of our second week of social distancing here in Minnesota. I’ve already cleaned my house no fewer than 10 times, cleaned and organized closets, and gone on approximately 100 walks. I’m about 24 hours away from dressing my cats in costumes and putting on a (very sharp, ...

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Digital Marketing News: B2B Brand Personalization & Reve…

Some B2B Brands Are Falling Short On Personalization: StudySome 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost YouTube ...

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Remote Communication Opportunities For B2B Marketers…

The challenges brought about by COVID-19 are multi-faceted and permeate the lives of B2B marketers on many levels, yet they also thankfully present new opportunities. Remote work and online business communications are two of the major benefits modern B2B marketers can take advantage of now thanks to the technological advances ...

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