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26.2 B2B Marathon Marketing Lessons…

Racing a marathon and running a successful marketing campaign have a surprising number of similarities — in fact, here are 26.2 things they share in common, and the lessons they can teach us. I’ve been running marathons since 1998 and working in digital communications and marketing since 1984 — two ...

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Digital Marketing News: Facebook’s Creator Monetization Tool…

Facebook brings back reach estimates for Custom AudiencesAfter a year-plus absence and with new security measures in place, marketers can once again use Facebook’s estimated reach data for Custom Audience campaigns, the social giant recently announced. Marketing Land Google Maps Launches Place TopicsGoogle announced that its Google Maps now includes ...

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