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How Dell, SAP and Dun & Bradstreet Collaborate with Infl…

This week at MarketingProfs B2B forum, some of my favorite influencer marketers took the stage for a lively discussion on how they’ve been able to scale content creation by collaborating with influencers. The panel was led by TopRank Marketing CEO Lee Odden and included the following rockstar marketers: Dr. Konstanze ...

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B2B Influencer Marketing Interview: Whitney Magnuson, IBM…

Our journey into the world of B2B influencer marketing continues this week with an interview featuring Whitney Magnuson, Global head of social and influencers at IBM Systems. Overall, IBM has a long history working with influencers ranging from the Midsize Insider blogging program to the IBM Futurists. For her part at IBM ...

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B2B Influencer Marketing Interview: Rani Mani, Adobe…

For this week’s installment of B2B influencer marketing interviews, we get to meet Rani Mani, Head of Social Influencer Enablement at Adobe. Besides her accomplishments working with cross functional teams and developing strategies for cultivating and nurturing community engagement so that Adobe can be a community driven business, she has an ...

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