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B2B Marketing News: Trust in 2021, Top Content Marketing Goa…

2021 Edelman Trust Barometer: Plague of mistrust follows COVID-19After a year of unprecedented disaster and turbulence – the Covid-19 pandemic and economic crisis, the global outcry over systemic racism and political instability – the 2021 Edelman Trust Barometer reveals an epidemic of misinformation and widespread mistrust of societal institutions and ...

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5 Inspiring Reasons For B2B Marketing Optimism in 2021…

How can the intense brightness that often follows humankind’s darkest moments help us achieve greater team unity and newfound marketing energy, gratitude and strength? As the pandemic marches on into its second year, B2B marketers looking to rise above despair and make this a brighter and more successful year can ...

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Top B2B Marketing Trends for 2021…

Each year I’ve taken inventory of the major trends emerging within our B2B marketing agency practice and with the crazy year that was 2020, the new year requires even greater focus on what’s ahead. Some of the marketing predictions and trends I’ve shared in the past include: Top 10 B2B ...

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B2B Marketing News: Top B2B Content Barriers Study, Google A…

The Top Barriers to Creating Great B2B Content [Study]Workload, resources, interference and changing priorities rank as the leading obstacles faced by B2B content marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs Google My Business launches new performance reportingGoogle has added new performance reporting features to its ...

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5 Unconventional Sources of Customer Feedback for B2B Market…

Are you wondering whether you’re missing valuable customer feedback because you’re just not looking in the right places? Our digital landscape today offers a wide array of well-used standard methods for B2B marketers to collect customer feedback, with just a few including: Monitoring Social Media Activity Customer Experience Surveys Feedback ...

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B2B Marketing News: LinkedIn’s 2021 Planning Report, Traits …

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]Microsoft-owned LinkedIn (client) has released updated usage statistics showing that the professional social network’s LinkedIn Live video streams have increased by 89 percent since March, along with strong levels of member engagement — two of numerous statistics of interest to digital ...

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5 More Handy Tools For 2021’s Busy B2B Marketers…

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results. Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts. We’ll take a look at some ...

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