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Digital Marketing News: What Marketers Think about AI, Auton…

Infographic: What Marketers Really Think About Artificial IntelligenceA new infographic shows 47% of marketers consider artificial intelligence (AI) to be over-hyped. In addition, 43% of marketers believe vendors overpromise and underdeliver when it comes to AI. AdWeek Can Autonomous Stores Catch On?Brick-and-mortar stores are testing out an automation model, functionally ...

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7 Examples of Brands Mastering Twitter for Social Customer C…

These days, there’s little doubt that social media is plays a pivotal role in a brand’s marketing strategy. After all, with roughly 2 billion internet users on social networks and counting, there’s massive reach and resonance potential. But couple widespread adoption with shifting consumer preferences and expectations—and the smell of ...

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Our Top 10 Influencer Marketing Posts of 2017 Plus Thoughts …

This year demonstrated an explosion of interest in influencer marketing bringing with it a sharp increase in attention as well as implementation successes and failures. The mixed bag of advice for any shiny new object of marketing attention like working with influencers brings uncertainties, especially with rapid innovation, increased competition ...

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25 Women Who Rock at Digital Marketing…

2017 marks the 8th year we’ve published a list featuring “women who rock” in the digital marketing space. I started the list in 2010 with social media specifically and after 5 years handed the reins over to Ashley Zeckman for a few years when the focus has broadened to digital ...

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