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Supercharge your email marketing with Google AdWords…

I have a confession to make. The odds of my instantly deleting one of the many marketing emails I receive each day are about as good as Tom Brady and the Patriots making the playoffs — meaning it’s pretty likely to happen. Unfortunately for all you email marketers out there, ...

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Optimizing for Hanukkah: Sometimes it’s still strings, not t…

My wife came to me with a problem. She wanted festive, whimsical, and potentially matching Hanukkah pajamas. But there weren’t enough options coming up in Google under one spelling of the holiday’s name, so she told me she was systematically going through all spellings to compile her list of shopping ...

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SearchCap: Net neutrality, AdWords grants & EU licensing…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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European press agencies push for licensing fees for their co…

Google has faced off several times against European news publishers and governments in Germany and Spain, seeking to get the company to pay copyright fees for the indexing of news content. Google has largely prevailed in these instances. However, that hasn’t deterred publishers from continuing to make the case that ...

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SEO in 2018: Optimizing for voice search…

Google Webmaster Trends Analyst John Mueller recently asked for feedback on why webmasters are looking for Google to separate voice search queries in Search Console. If you, like me, want to see voice searches in Google Search Console, definitely submit your feedback on Twitter as John requested. I hear folks ...

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The vicious cycle of ROAS targets is killing your business…

Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite. And those targets are more than likely ROAS-related. But, for two reasons, these ROAS targets are actually causing a lot of damage: ROAS usually doesn’t ...

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Google revamps its SEO Starter Guide…

Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide. The last time Google updated this guide was several years ago. The new guide merges the Webmaster Academy and ...

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Act fast! SMX West Super Early Bird rates end Saturday night…

Your search for actionable SEM and SEO tactics is over. Join thousands of search marketers at the largest search marketing conference on the West Coast: Search Engine Land’s SMX West, March 13-15, 2018, in San Jose, California. Rates increase at the end of this week! Register today for an All ...

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Robert Koch Google doodle honors German physician awarded th…

Today’s Google doodle pays homage to Robert Koch, the German physician and microbiologist credited with ushering in the Golden Age of bacteriology. Instead of marking his birthday, Google is honoring Koch with a doodle on the anniversary of being named the Nobel Prize winner in Physiology or Medicine in 1905. ...

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Search Engine Land’s Community Corner: Dixon Jones retiring …

This week’s roundup of news, announcements and events happening throughout the search marketing industry includes: Industry veteran and Majestic SEO CMO Dixon Jones announced he’ll be retiring from Majestic in November 2018, and will move into Global Brand Ambassador role at Majestic until that time. He’s been a key member ...

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