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Best practices for tag management and governance…

Tag governance can be a complicated process. With the growing availability of tag-driven marketing and data platforms, it’s more important than ever to monitor the tags on your site, as well as what data they’re collecting and the overall impact they may have. But who in your organization is in ...

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Bing adds election information, redesigns image search, prov…

Bing announced some new features and spotlighted existing features on the search engine on Tuesday. Specifically, Bing demonstrated some of its election related search results, a new refreshed design for image search, expanded NFL answers and a cute “word of the day” feature. Bing election information. Bing referenced its multi-perspective ...

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Drive SEO results with artificial intelligence…

One of the more powerful subsets of Artificial Intelligence (AI) being used these days in SEO is machine learning, which deals specifically with the training of algorithms, or understanding how and why algorithms work. But machine learning is only as good as the data it is operating on. Part of ...

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Bing’s ‘Quest for Intelligent Search’ at SMX East…

The first SEO-related keynote at SMX East this week came from the Bing team and was entitled, “The Quest for Intelligent Search.” Featuring Christi Olson and Frederic Dubut, the presentation contained many insights into the core areas that search engines are investing in to make search better. Christi and Frederic ...

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Link building tool roundup: Site crawlers…

If a search engine’s crawler can’t find your content to index, it’s not going to rank. It’s also not a good signal, but, most importantly, if a search engine can’t find something, a user may not be able to either. That’s why tools that mimic the actions of a search ...

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How To Choose the Right SEO Vendor…

A business cannot stay relevant in today’s digital world without an online presence. However, a business could have the most beautiful, relevant website in the world, but none of that will matter if people can’t find it when they type in a search on the web. But not everyone has ...

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SMX East session recap: Aligning marketing with your custome…

HDC Digital’s Heather Cooan and Cultivate’s Amy Bishop spoke at the SMX East conference in New York on Wednesday NEW YORK – Aligning Your Messaging and Marketing With the Customer Journey, a session at the SMX East conference Wednesday, offered a comprehensive overview of how marketing, sales and content should ...

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Paid Search Tactics That Drive Quality Inbound Calls…

Click-to-call ads and direct dial from voice assistants are making it easier than ever for consumers to turn their digital research into phone conversations. In fact, 70% of consumers now call directly from mobile search, and BIA/Kelsey expects mobile calls to businesses to increase year over year to $162 billion. ...

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Apple search ads expected to generate $2 billion in revenue …

Apple search ads are likely to generate $2 billion in revenue for the company in 2020, reports Apple Insider. Based on information seen by a Bernstein research analyst, the report says Apple’s search ads are expected to bring in $500 million this year, with revenues quadrupling in the next two ...

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