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SearchCap: AMP data, agency relationships & hip hop Dood…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP data, agency relationships & hip hop Doodles appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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Is your marketing organization ready for martech?…

If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How ...

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3 days of SEO and SEM tactics at the lowest rates. SMX East …

Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here’s what to expect October 24–26 in NYC: Actionable content: The agenda consists of 55+ expert-led sessions covering ...

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AdWords mobile extensions get major upgrades with tappable s…

So far in 2017, we’ve seen location extensions for display, automated call extensions, a global rollout of price extensions, and most recently, call extension bid adjustments. Google AdWords extensions are more powerful than ever, and they just got another major mobile upgrade. Mobile sitelinks are becoming interactive, while callouts and structured ...

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5 ways to balance technical & non-technical SEO…

In SEO’s earlier days, technical SEO was largely about coding. For a fun throwback, check out this 2008 SEL article on search-friendly code by Jonathan Hochman, an internet marketer and computer sciences grad from Yale. Technical SEO was all about how to optimize (and often, manipulate) code, metadata and link profiles ...

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Optimize your AdWords account with these hidden gems…

Ahhh… summer. A time to hang out at the lake, fire up the barbecue and gaze at the stars. And, if you’re a PPC pro, it’s also a great time to catch up on some of the smaller, sometimes overlooked elements of your PPC campaigns. Naturally, this only applies if ...

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SearchCap: Apple hirings local experts, SEO tips & locat…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple hirings local experts, SEO tips & location ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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Inside the new Google Search Console at SMX East…

If you’re an SEO, odds are good that you live and breathe inside the Google Search Console every day. The good news is that Google is about to significantly upgrade the Search Console with an extensive redesign to better serve you. As reported by Barry Schwartz on Search Engine Land, ...

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Designing content for the mobile-first index…

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it ...

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