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SearchCap: Google launches video cameos, state of local mark…

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and ...

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State of Local Marketing Report 2018…

BrandMuscle’s ‘State of Local Marketing Report’ analyzes key trends that impact marketing leaders, serving as a yearly barometer of wins and opportunities in local marketing. The 2018 report: Includes insights based on 2,700+ survey responses from local business partners Analyzes 150K+ data points on local and channel marketing and hundreds ...

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Google extends added character benefits of Responsive Search…

You get an extra headline! And you get an extra headline! Oh, and you get a longer description, too. Google will start rolling out its responsive search ads to more accounts in English, French, German and Spanish starting in September. Responsive text ads can display with three headlines and two ...

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Ask an SMXpert — Advanced Technical SEO for Bing…

The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Advanced Technical SEO: Page Speed, Site Migrations and Crawling session with Frederic Dubut from Microsoft/Bing. Question:  If we have a bunch of new content we want to ...

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Don’t miss out on the best offer to attend SMX East…

Struggling with how (and why) to optimize your site for speed, whether to focus on voice search, or how to measure cross-channel search campaigns? Attend SMX® East, October 24-25 in New York City to train with SEO and SEM experts at the top of their game and get the answers ...

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3 free tools to comprehensively test page speed…

Having a fast site is important, since faster sites are rewarded with improved search engine optimization (SEO) and the ability to drive more visits and conversions. More people visiting your site can lead to more sales, signups or traffic in general. That’s a true win-win. Of course, where there’s a ...

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Bing adds hotel booking filter, home services pricing & …

Bing has announced an array of new “intelligent search” features around hotel searches, home cost and pricing guides and also coupon and deal snippets in search. Bing said it hopes these features let searchers save money and make better decisions when booking a hotel, hiring a contractor for their home ...

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Google: August core algorithm update still rolling out…

On Wednesday, Google said it had begun rolling out a broad core algorithm update for search results. Today, we learned that the update is still rolling out and will continue to roll out, likely until sometime next week. Google Search Liaison Danny Sullivan said, “Say by middle of next week, ...

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Action needed if you’re using adsenseformobileapps.com to ex…

When Google Ads (formerly AdWords) uses the word “simplify,” waves of concern ripple through the paid search community that the opposite will be true, controls will be lost and campaign performance will be affected negatively. The latest torment is coming from Google’s move to “simplify” how mobile apps are excluded ...

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