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SEO

The role of traditional public relations in SEO…

If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR). This is because over the last few years, Google has minimized the effects of easily gameable ranking signals and refined their algorithm to better represent user experience. ...

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SearchCap: AMP, YP SEO product & PPC budgeting…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP, YP SEO product & PPC budgeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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Compare 9 paid search campaign management tools…

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market ...

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SearchCap: Siri disappointment, link referrers & LiveRam…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Siri disappointment, link referrers & LiveRamp IdentityLink appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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SearchCap: Google redesign local panels, AdWords roadmap &am…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Grow Customer Lifetime Value with People-Based Search Market…

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV. Join our ...

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Enterprise Social Media Management Software: A Marketer’s Gu…

MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media ...

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SearchCap: Google ends ODP description, EU fines Google &amp…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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