BIGtheme.net http://bigtheme.net/ecommerce/opencart OpenCart Templates
Home / SEO (page 5)

SEO

Google Posts adds products and offers…

Google announced Wednesday that within Google My Business, two new Google Posts categories are available. Now, in addition to using Google Posts to tell people what’s new at your business or about upcoming events, you can also post about new offers and new products that you want to highlight. “We’ve ...

Read More »

How to build authoritative links with data-driven content…

Looking for the extra punch your content needs in order to earn links from your outreach and publishing efforts? One important solution lies in a place that may not sound exciting: data. We all understand the importance of search engine optimization (SEO) and link building in particular. But earning links ...

Read More »

Building an in-house search marketing team — Part 2…

In Part 1 of this two-part series, I talked about building, growing and maintaining an in-house search marketing team and also outlined different organizational structures. In Part 2, I will continue to talk about each of those issues plus outline an appropriate organizational structure that will give an in-house team ...

Read More »

Mobile SERP survival: Technical SEO checklist…

It’s taken over a year and a half, but Google’s mobile-first indexing is finally here. The Search Console messages have begun to appear, and sites are steadily being switched over to the mobile-first indexing approach. A lot has been written about mobile-first indexing, but most of the attention has focused ...

Read More »

7 personalization strategies to convert more callers to cust…

Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often convert in the most convenient and immediate way: by calling. Thanks to smartphones, the volume of call conversions from digital advertising has exploded. Research predicts that calls to US ...

Read More »

SearchCap: Google Wikipedia prank, Google answers & sear…

Attend Our Conferences June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, ...

Read More »

Google’s reliance on Wikipedia makes it vulnerable to search…

Once again, Google is in trouble with conservative critics because of its perceived anti-Republican bias. The company’s Knowledge Panel for the California Republican party briefly showed that the party’s ideology included “Nazism.” Here’s an image of the Knowledge Panel originally grabbed by Vice News: Google clarified that this was a ...

Read More »

5 Google Optimize tests to take AdWords to the next level…

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. ...

Read More »

Search and direct mobile navigation surpass Facebook as traf…

Chartbeat is reporting that direct mobile traffic and traffic from Google search have both surpassed referrals from Facebook on mobile devices. This is at least partly attributable to Facebook News Feed algorithm changes that happened late last year and continued early this year. The change, in which Facebook prioritized friends ...

Read More »

It’s alive! Image SEO is back from the dead…

Image search engine optimization (SEO) is the practice of optimizing attributes associated with images. The file size, file name, alt attributes, captions, XML sitemap inclusion and structured data on images all play a role in the visibility of images within search engines. All image traffic from search took a huge ...

Read More »