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2-step methodology for dealing with PPC performance downturn…

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust ...

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Search in Pics: Android candy dispenser, Google Jiu Jitsu sh…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Thanksgiving Google doodle turkey pardons itself & takes…

Today’s Thanksgiving Google doodle is an animated image of a turkey taking leave for the holidays. “Unlike his domesticated brethren, the Turkey in today’s Doodle is taking flight…from the Thanksgiving table,” writes Google on the Google Doodle blog. Google offered a quick bit of history around Thanksgiving, noting how the ...

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SearchCap: Google printed materials, SEO migrations & de…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Google’s new #SmallThanks Hub automatically creates digital …

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your business name on the site, and we’ll automatically ...

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SearchCap: Featured snippets, SEO consistency & user exp…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Featured snippets, SEO consistency & user experience appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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SearchCap: Google My Business, PBN links & more…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Pedro Infante Google doodle marks 100th birthday of iconic M…

Today’s Google doodle pays homage to the iconic Mexican singer and actor, Pedro Infante. Born in Mazatlán, Mexico, Infante began playing music as part of his father’s band when he was a teenager. “Infante experimented with the style that made him most famous,” writes Google on the Google Doodle blog, ...

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SEO + UX = Success…

In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search ...

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SearchCap: Google AMP requirements, AdWords promotion extens…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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