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Using Google Search Console to manage ‘search enhancement’ v…

Wrapping up our series on Google Search Console we’ll look at reporting features that deal with front-end markup errors and some data management options. Note that what we’re discussing here are Google “Search Enhancements” validation errors, so when it comes to validating HTML and CSS you’ll need to look elsewhere. ...

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Bug with Ad Preview and Diagnosis Tool showing ad scores and…

It looks like the Google Ad Preview and Diagnosis tool accessible over here has a bug where some people are able to see data for specific ads, apparently from the Google auction process. For those experiencing the issue, the tool shows the ad and then shows the formats available, the ad score, ...

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How to Prepare for a Successful Marketing Analytics Implemen…

Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. ...

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SearchCap: EU link tax, Google service area businesses &…

Attend Our Conferences April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris Sept 30 – Oct 1, 2019: SMX Advanced Europe November 13-14, 2019: SMX East Learn More About Our SMX Events Gain new strategies and insights at the ...

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Get more from your customer data with marketing automation…

With so many marketing automation options available, it’s hard to know where to start – or how to disengage from your current provider. Maybe you’re unhappy with your experience using a legacy marketing automation product. Maybe your martech stack keeps getting bigger and more expensive… and your results aren’t keeping ...

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Analyst: 8 billion voice assistants by 2023…

Analyst firm Juniper Research is predicting “nearly 8 billion digital voice assistants to be in use by 2023.” That represents annual compound growth of more than 25 percent. It’s a very aggressive estimate that depends on continued smartphone penetration and expansion of virtual assistants to an array of other device ...

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Managing Sitemap XML with Google Search Console…

With this next installment of our series on Google Search Console, we’re going to cover how Google reports your site’s indexing. Simply put, indexing describes which pages Google stores from your site — it’s the database from which the search engine draws when it’s assembling search results pages (SERPs). (If ...

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SearchCap: Google XML sitemaps, Amazon ads & more…

Attend Our Conferences April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris Sept 30 – Oct 1, 2019: SMX Advanced Europe November 13-14, 2019: SMX East Learn More About Our SMX Events Gain new strategies and insights at the ...

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