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SearchCap: LiveRamp targets Bing Ads, Amazon Marketing Servi…

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and ...

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How to determine if you’ve been hit by negative SEO…

Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search engine optimization (SEO) techniques. If you need a refresher ...

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Reducing the time it takes to write meta descriptions for la…

Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case of large websites, basic SEO improvements can be a massive headache. If you’ve ever optimized a large website, you know they can be prone to a myriad of SEO issues ...

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If you’re not updating ROAS and CPA targets frequently, you’…

Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management ...

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Google sent 45M notifications through Search Console, 6M of …

Google’s global search outreach lead Juan Felipe Rincon has shared some updated metrics on Google’s spam-preventive measures over the past year. The interesting data point is that Google sent around 3 million fewer manual action notices this year than last year. Last year, Google told us it sent 9 million web ...

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Google testing AMP label in Search ads…

Google has been running a test to serve AMP-enabled landing pages from mobile Search ads for just over a year. Now Google is experimenting with showing the AMP lightning icon next to the description in some of those text ads. Below is an example of the test, spotted by a ...

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SearchCap: Google tests AMP labels, AdWords personalization …

Attend Our Conferences June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, ...

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How to understand searcher intent and use it to boost SEO ra…

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products and services. A key point here is understanding the intent behind a given keyword search. A user wants ...

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