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Google Assistant will now find you ‘good news’…

There’s a lot of bad news these days, from ongoing Russian election hacking to climate change to poisoned food to trade wars. To combat the perception that we’re marching toward the Apocalypse, news publishers are running dedicated “good news” sections or newsletters to counter all the depressing stuff. Now, Google ...

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How Visual and Voice Search Are Revitalizing The Role of SEO…

The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual search and voice search, the industry’s scope has expanded and evolved into something more dynamic. This delivers on a genuine consumer ...

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CRO tools to help you boost your SEO efforts…

Any savvy search engine optimization specialist (SEO) knows website optimization never truly ends. Just when you think you’ve done it all, Google decides to update their algorithm or roll out new organic (and paid) features to keep you on your toes. Plus, your website is changing all the time, too, ...

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The Google expanded text ad CTR lift that never was…

Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability to provide Google with up to 15 headlines and four descriptions that Google can then mix and match in testing for the most effective combination of ad copy. In exchange for testing ...

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Aivon launches blockchain-based protocol for ‘first decentra…

Metadata is the Achilles heel of video. These shorthand textual descriptions can be employed for more detailed searching, classification or other organizing, but, when scale is required, machine-generated metadata has accuracy issues. On the other hand, the huge volume of video on the web makes human validation prohibitively expensive, so ...

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Link-building tools you may not know about…

If you are actively building links, you probably already know about many of the main link-building tools. If your time and financial budgets allow, check out some of these multipurpose search engine optimization (SEO) tools to aid you in your link-building efforts. I’ll cover the tool in general and then ...

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Cameos on Google: How famous people get their video answers …

Back in December, Google showcased a search feature that had celebrities answer questions in Google search with short and cute video answers. It launched with a limited number of famous personalities, and now Google is expanding the program to more with a new iOS app named Cameos on Google. The ...

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