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SearchCap: Google local pack mentions, Google Shopping repor…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Google local pack tests displaying website mentions matching…

Google is testing displaying in the local pack results if the local website returns the keywords you searched for on their website. For example, if you search for [climate control] in a specific region, the local pack might add an additional line to the search snippet, mentioning if the website ...

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Google debuts giant new look for Local Inventory Ad product …

Last May, Google introduced the ability to find out if a local retailer had specific products in stock right from the knowledge panel listing for the retailer. Now, it’s dedicating a whole lot more real estate to the feature. Glenn Gabe, digital marketing consultant at G-Squared Interactive, tweeted a look ...

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Augmented Reality: Where are we now, and what does it mean f…

Summer 2016 seems like a lifetime ago, doesn’t it? Barack Obama was president, the Chicago Cubs were carrying on their 108-year losing streak and swimmer Ryan Lochte was busy fabricating a story about getting robbed at gunpoint while representing the US at the Rio Olympic Games. One of the biggest digital stories ...

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Phrase match is dead. Long live phrase match!…

When Google launched their broad match modified match type some years ago, some marketers hailed the demise of phrase match as something of a foregone conclusion. Many, ourselves included, quickly shifted gears and rolled out new campaigns using a combination of broad match modified (BMM), exact match and negative match ...

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SearchCap: Google AdWords Sitelinks, phrase match & AR…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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SearchCap: Google AdWords tool, local Q&A & iOS 11 w…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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SearchCap: Google & Walmart, Yandex’s Korolyov & Loc…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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SearchCap: How to choose the perfect domain, website load ti…

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing ...

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