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SearchCap: Google tests personal search, featured snippets C…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Google warns against misusing links in syndication & lar…

Google’s out today with a warning for anyone who is distributing or publishing content through syndication or other large-scale means: Watch your links. Google’s post reminds those who produce content published in multiple places that, without care, they could be violating Google’s rules against link schemes. No content marketing primarily for ...

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Search in Pics: Google drum set, a deep blue room & Goog…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Initial Interest Confusion rears its ugly head once more in …

Two years ago, Multi Time Machine brought a lawsuit against Amazon for trademark infringement, alleging that web pages on Amazon.com for “MTM special ops watches” keyword searches could be too confusing to consumers, since the MTM watches are not sold on the site. Now, a similar complaint was brought by ...

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SearchCap: Search trademark issues & search pictures…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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SearchCap: Google link warning, in-store sales & more SE…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Google expands offline attribution and launches in-store sal…

Earlier this week at Google Marketing Next event in San Francisco the company made a number of provocative and important announcements. It announced a new, free multi-touch attribution tool called Google Attribution. It also announced location extensions for YouTube and in-store sales measurement for AdWords. Google is increasingly focused on showing advertisers how ...

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AdWords gets Google Optimize & Google Surveys 360 integr…

New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday. Optimize With the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a ...

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SearchCap: Bing local bots, Yelp conversion & Google I/O…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Bing Remarketing: The best-kept marketing secret…

When you think about remarketing, I’m sure the top three platforms that immediately come to mind are Google, AdRoll and Criteo. But how often is the Bing Network associated with a successful remarketing program? I recently attended a Bing webcast on “The Art and Science of Remarketing Optimization” (PDF) and ...

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