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SEO

Designing content for the mobile-first index…

Face it: You’re not a literary author, and people aren’t hanging on to every word you write. Don’t get me wrong, it’s great to have comprehensive information on a web page, but users also don’t want to scroll forever — especially on mobile. Content on mobile needs to make it ...

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This script creates Google Slides with AdWords data to autom…

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect AdWords with Google Slides. Leo Sei, Google’s Product Manager for AdWords Scripts, told me why they created this new integration: “The goal of AdWords Scripts is to help advertisers automate ...

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Search marketers plan to attend SMX East to become martech t…

We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights and tactics in his keynote at SMX East including: the ...

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Organizing for Martech: Re-examining Modern Marketing…

Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable. How ...

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How local businesses can turn the threat of on-demand delive…

As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business. The latest development in a long line of digital commerce revolutions ...

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SearchCap: ASCI rankings, featured snippet quiz & consum…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: ASCI rankings, featured snippet quiz & consumer behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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Featured snippets: How much do you really know about them? […

Attend Our Conferences October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: October 2-4, 2017: MarTech Boston × Attend MarTech – Click Here ...

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How to tell whether a site is adaptive or responsive…

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites ...

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How to test (and perfect) nearly everything in PPC…

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip ...

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