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Google, the EU, and Comparative Shopping Services…

In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers. Found to favor its own services on the main search results ...

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How to capitalize on the competitive advantage of real-time …

The Real-Time report in Google Analytics allows you to monitor website activity as it actually occurs on your website or app. The report is continuously updated, and website activity is reported just a few seconds after it happens. This immediacy of real-time data provides digital marketers with unique and valuable ...

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How to find good writers and other content marketing struggl…

While the “content is king” mantra sits firm 0n its throne, it leaves one burning question: “How do I find writers fit for such royalty?” From low-cost content factories to high-ticket copywriters you feel you can’t afford, you may find yourself wondering if there’s a middle road. How do you know ...

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Don’t take it from us. Here’s what SMX attendees say!…

Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth tactical nuggets you’ll implement to launch or improve your marketing efforts. Search Marketing Expo – SMX East is an intense, 2-day search marketing deep dive. You’ll learn brand-safe, actionable tactics from leading SEO and SEM experts. Join us ...

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Get started with marketing automation–learn the terms you ne…

For businesses involved in digital marketing, marketing automation has quickly become a game-changer. Customizable and scalable platforms are available to businesses of just about any size. Whether you work for an agency or are an in-house marketing professional, it’s time to get familiar with some basic automated marketing and sales ...

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Search in Pics: Google’s C-3PO, liquid marijuana & hand …

Attend Our Conferences October 23-25, 2018: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, 2019: San Jose × Attend ...

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How to manage multiple GMB listings for service area busines…

It’s a question that comes up frequently, and it’s a concern for small businesses and enterprise businesses alike: Can Service Area Businesses (SABs) use Google My Business’s (GMB) bulk syndication to manage their listings? In short, the answer is yes, but it does come with several caveats. In this post, ...

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The ultimate guide to using Bing Webmaster Tools – Part 4…

In this section, I’m going to cover the following and an overview of the options and tools in each: Widgets. Copyright removal notices. Webmaster Tools API. Support. Specialty services. Widgets All the widgets featured in this section are lightweight JavaScript modules you can implement on your website. The Translator Widget ...

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Flying close to the sun: SEO tactics that may get you burned…

What kind of risk are you willing to take for better rankings and more organic traffic? For many years now, there has been an ongoing debate in the search engine optimization (SEO) world about whether “black-hat” or “gray-hat” tactics — that is, techniques that attempt to achieve quicker results by ...

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