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Google’s Black Box Bidding Solution: A look under the hood…

In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from their peers – keyword research, ad copy and target URL creation – have fallen victim to these giants’ automated solutions, including Smart Bidding, Google Shopping and Responsive Search Ads. ...

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10 Great Reasons To Attend SMX Advanced…

Smart marketers know the learning never stops. Being the best means staying on top of the latest tactics, trends, and technologies. Attend SMX® Advanced, June 3-5 in Seattle for an elite training program designed for expert search marketers like you. Keep reading for 10 reasons why you should join us ...

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Planning and creating the perfect landing page…

Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website. Download ...

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Google Search Console adds Products to enhancements reportin…

Google Search Console has quietly added a new section to the enhancements section of the tool set named “Products.” This section helps you see how well your product markup is performing in Google’s search results. Products joins other enhancement categories including job postings, recipes, Q&A markup, AMP, mobile usability and ...

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Google Q&A: More than 90 percent of questions unanswered…

One of the increasingly important but neglected features of Google My Business is Q&A. In conjunction with the release of a new Q&A analytics tool, ThriveHive recently conducted an analysis of questions across more than 43,000 Google My Business profiles. The company found, not surprisingly, that Q&A is “seriously underutilized ...

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Not just for auto anymore: Google tests giant image search a…

Remember when Google introduced that giant model automotive ad format to advertisers a few years ago? Well, it appears the format might be expanding to more verticals. What they look like. A version of this format with a carousel of images was spotted on mobile by Search Engine Land columnist Glenn ...

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The Dummies Guide to Enterprise Customer Data Platforms…

The Dummies Guide to Enterprise Customer Data Platforms demystifies in straightforward terms customer data platforms and how they can empower marketers – to leverage valuable data and handle the segmentation that will enable better, more efficiently targeted marketing. Learn to integrate data from all sources, segment a buyer profile, create ...

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Bing’s holistic view of search on display at SMX West…

The second day of SMX West began with a keynote by the Bing team from Microsoft. Speakers Christi Olson and Junaid Ahmed focused on outlining Bing’s view of how search should work, their general approach to it and features they have in their search engine that Google doesn’t have. The ...

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2019 Martech Trends You Need To Know…

Join the godfather of martech, Scott Brinker, for a live, exclusive look at the three overarching trends shaping marketing technology today and in the future: The maturing of martech platform ecosystems. The blending of software and services. The rise of citizen engineers. Learn how you can harness these trends to ...

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Using automation to boost PPC performance…

The number of advertising networks, features and management tools available to PPC marketers is continuously expanding and making PPC management more complex than ever. Leaning into the power of automation is essential for modern day PPC specialists to deliver strategic input and guidance needed to deliver continuous improvement for clients. ...

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