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SMX Advanced Recap: Bing’s Fabrice Canel keynote…

For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out that search is becoming more intelligent. For example, search engines are getting better at sentiment analysis. If you search on whether ...

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Google Home now communicates in Spanish…

Google has announced that Google Assistant on Google Home devices can now communicate with you in Spanish. Previously, the devices could translate to and from Spanish but now users can do more advanced actions en Español, such as asking it to play music, asking it about your day or asking ...

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How to take advantage of strategic PPC audience targeting…

Audiences are the dotted lines that have the potential to connect nearly all of our digital channels. Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using audiences within paid search, we can strategically share content ...

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Google invites more entities to take control of their Knowle…

Google is inviting more people, companies and organizations that show up in Knowledge Panels to verify their listings and “provide authoritative feedback on the information and images presented.” Being verified allows owners to control certain elements and data presented in the Knowledge Panel. For example, verified panel owners can suggest ...

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SearchCap: Google search verification, Google legal woes &am…

Attend Our Conferences October 23-25, 2018: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, 2019: San Jose × Attend ...

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Antitrust, data and consumer privacy will take center stage …

Mark Van Scyoc / Shutterstock.com The Federal Trade Commission (FTC) announced yesterday it will hold public hearings on “whether broad-based changes in the economy, evolving business practices, new technologies, or international developments might require adjustments to competition and consumer protection enforcement law, enforcement priorities, and policy.” The hearings are being ...

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Google turns on ‘Continued Conversation’ in the Google Assis…

Among the ways that Google is trying to make interactions with the Assistant more natural is enabling follow-up questions and interactions without injecting “Hey Google” each time. At Google’s developer conference in May, the company announced a new feature called “Continued Conversation.” Continued Conversation, which is launching today in the ...

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Polished Microsoft News app joins rivals Google and Apple Ne…

Apple News, Google News and now Microsoft News. The Redmond, Washington-based company is launching new apps and a range of new desktop news experiences on MSN, the Edge browser and other Microsoft properties. The new experience uses a mix of publisher partnerships, algorithms and human editorial curation. On first look, ...

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Should you keep your best content on your site or send it aw…

Recently, I’ve had some very enjoyable discussions with other search engine optimization specialists (SEOs) about where to place promotional content. Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they need content and don’t have a writing staff. Others who ...

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Bing Ads rolling out UI updates to make bulk analysis & …

Bing Ads is rolling out a couple of updates to the UI that make it easier to analyze and optimize campaigns. First, it is making it easier to adjust location target settings, including bid adjustments, in bulk across multiple campaigns. A new “Location” option in the Settings tab will show ...

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