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How to monitor Google Knowledge Graph changes and performanc…

Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to ...

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The value of search across the modern consumer decision jour…

As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search marketers have ...

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Link free or die…

Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if it was from a spammy scraper site or the lowest-quality directory you’ve ever seen. If we did nothing to get that link, it was a great ...

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Google Assistant to roll out across newer smartphones…

Google is rolling out the Google Assistant to more devices. The announcement coincides with the Mobile World Congress event in Barcelona, Spain. Currently available on the Pixel smartphone, Android Wear, Google Home and its messaging app Allo, it will soon be available on Android 6.0 and 7.0 devices. Google Assistant ...

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SearchCap: AMP in search, search pictures and more…

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, ...

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SearchCap: Google penalty, the KKK & Gboard…

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, ...

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Google to sunset Google Site Search product, recommends ad-s…

nito / Shutterstock.com Google has confirmed with Search Engine Land that they are discontinuing support for Google Site Search product. Google Site Search is a paid product that lets you power your internal web site’s search engine based on the Google search technology. Google charges based on monthly query volume ...

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Google iOS app gets new local search filters, more AMP suppo…

AmsStudio / Shutterstock.com Google rolled out the latest version of its app for iOS yesterday, with new local search filters, more AMP support and Gboard access. With the new version 23.0, Google has added more local search filters like “Top Rated” and “Open Now” to the app, and the the ...

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