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Organizing for Martech: Re-examining Modern Marketing…

Many organizations are struggling to optimize their staffing and skills to compete in a rapidly changing marketing world. What worked yesterday in marketing and technology may not work today – or tomorrow. With the rapid infusion of technology into the marketing organization, tensions between marketing and IT are inevitable. How ...

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How local businesses can turn the threat of on-demand delive…

As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business. The latest development in a long line of digital commerce revolutions ...

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SearchCap: ASCI rankings, featured snippet quiz & consum…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: ASCI rankings, featured snippet quiz & consumer behavior appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source link

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Featured snippets: How much do you really know about them? […

Attend Our Conferences October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: October 2-4, 2017: MarTech Boston × Attend MarTech – Click Here ...

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How to tell whether a site is adaptive or responsive…

As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites ...

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How to test (and perfect) nearly everything in PPC…

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip ...

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Got amazing content but no leads? 5 ways to rethink your pai…

In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic growth from content marketing is extremely promising! So you digest content about creating content, open your blog subdomain and check the proverbial check boxes ...

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After Windows 10 bump & Yahoo deal, Microsoft’s search r…

Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday. Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which ...

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SearchCap: YouTube redirects, Bing search ad growth & ex…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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