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Google brings local lead generation to Google Assistant and …

Google is bringing new forms of local search to the Google Assistant and Google Home. The company announced it’s working with local home service providers “like HomeAdvisor and Porch.” On any platform where Google Assistant is available, users will be able to ask for contractors (e.g., “Ok Google find me a plumber”). That ...

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SearchCap: Google donate in search, Google Doodle & SEO …

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Google adds a donate button directly into search for US-base…

As we near the holidays, Google is making it easier to support your favorite nonprofit organization by adding a donate button directly in search. The new feature was announced yesterday. Google says a number of US-based nonprofits now have the “Donate” option available so that when you search for organizations ...

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Google Trends now shows data for YouTube search, Google Shop…

Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping. “We’re opening up more data to show what people in ...

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Google showing knowledge graph data in local panels…

Google has started showing more information about local businesses in some local knowledge panel results. It is implementing this by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts. Here is a screen shot showing a search for [kfc] which ...

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2-step methodology for dealing with PPC performance downturn…

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust ...

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Search in Pics: Android candy dispenser, Google Jiu Jitsu sh…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Thanksgiving Google doodle turkey pardons itself & takes…

Today’s Thanksgiving Google doodle is an animated image of a turkey taking leave for the holidays. “Unlike his domesticated brethren, the Turkey in today’s Doodle is taking flight…from the Thanksgiving table,” writes Google on the Google Doodle blog. Google offered a quick bit of history around Thanksgiving, noting how the ...

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SearchCap: Google printed materials, SEO migrations & de…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Google’s new #SmallThanks Hub automatically creates digital …

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your business name on the site, and we’ll automatically ...

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