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The Future is Now: Ramp up your Google Shopping ROI…

Product Listing Ads (PLAs) across desktop and mobile have taken the majority of retailers’ budgets and are driving search advertising growth. But mastering Google Shopping campaigns requires more than just a basic understanding of bid management and product feeds. You need to engage shoppers with a richer, more intuitive search ...

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Google Assistant might take weeks to reach your Android phon…

Excited to get Google Assistant on your Android phone? You might have to hang in there. While Google Assistant officially rolled out this week to phones beyond Google’s own Pixel, the company says it might take a few weeks to reach your device. Google Assistant is Google’s new digital assistant to take ...

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SearchCap: Google Assistant, AdWords ad labels & knowled…

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, ...

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How to monitor Google Knowledge Graph changes and performanc…

Google’s Knowledge Graph is a very prominent part of organic search results. By now, searchers are accustomed to seeing the panel that appears on the right side of the search result page that provides information about entities such as people, places and brands. Individuals and companies alike are striving to ...

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The value of search across the modern consumer decision jour…

As disruptive technologies reshape the digital marketing landscape, advertisers are scrambling to stay relevant and top of mind with consumers. In this shifting landscape, paid search continues to evolve outside of the traditional search format as an omnipresent influencer throughout the entire consumer decision journey. For years, search marketers have ...

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Link free or die…

Why are we so afraid of links? Back in the old days of SEO, we loved any link if it was free, even if it was from a spammy scraper site or the lowest-quality directory you’ve ever seen. If we did nothing to get that link, it was a great ...

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Google Assistant to roll out across newer smartphones…

Google is rolling out the Google Assistant to more devices. The announcement coincides with the Mobile World Congress event in Barcelona, Spain. Currently available on the Pixel smartphone, Android Wear, Google Home and its messaging app Allo, it will soon be available on Android 6.0 and 7.0 devices. Google Assistant ...

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SearchCap: AMP in search, search pictures and more…

Attend Our Conferences March 21-23, 2017: SMX West June 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, ...

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