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7 personalization strategies to convert more callers to cust…

Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often convert in the most convenient and immediate way: by calling. Thanks to smartphones, the volume of call conversions from digital advertising has exploded. Research predicts that calls to US ...

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SearchCap: Google Wikipedia prank, Google answers & sear…

Attend Our Conferences June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: Oct 1-3, 2018: Boston April 3-5, ...

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Google’s reliance on Wikipedia makes it vulnerable to search…

Once again, Google is in trouble with conservative critics because of its perceived anti-Republican bias. The company’s Knowledge Panel for the California Republican party briefly showed that the party’s ideology included “Nazism.” Here’s an image of the Knowledge Panel originally grabbed by Vice News: Google clarified that this was a ...

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5 Google Optimize tests to take AdWords to the next level…

Pay-per-click (PPC) advertising often focuses too much on the click. It sounds crazy. The industry is named after clicks, after all, but what happens after a user comes to your landing page is even more important. That’s why the direct integration between AdWords and Google Optimize has me so excited. ...

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Search and direct mobile navigation surpass Facebook as traf…

Chartbeat is reporting that direct mobile traffic and traffic from Google search have both surpassed referrals from Facebook on mobile devices. This is at least partly attributable to Facebook News Feed algorithm changes that happened late last year and continued early this year. The change, in which Facebook prioritized friends ...

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It’s alive! Image SEO is back from the dead…

Image search engine optimization (SEO) is the practice of optimizing attributes associated with images. The file size, file name, alt attributes, captions, XML sitemap inclusion and structured data on images all play a role in the visibility of images within search engines. All image traffic from search took a huge ...

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Google My Business Q&A: What you may be missing…

Google has been releasing more and more features on Google My Business (GMB). Additions like posts, photos, videos, booking, business descriptions, reviews and more make optimizing your Google My Business listing a must for local business or digital marketing agency managing local search strategies. Staying on top of all the ...

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SearchCap: Google Doodle…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Ask the #SMXperts: Going All-In On AMP…

The Ask the SMXpert series continues the question and answer (Q&A) segment held during sessions at Search Marketing Expo (SMX) West 2018. Today’s Q&A is from the Going All-In On AMP session with Benu Aggarwal, Eric Enge and Paul Shapiro, with an introduction from moderator Michelle Robbins. Michelle Robbins Google announced it’s AMP ...

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James Wong Howe Google doodle honors influential cinematogra…

Today’s doodle pays homage to the influential cinematographer James Wong Howe, whose career spanned from the 1920s through 1974. Howe immigrated to the US from Guangzhou, China, at the age of five. According to Google, he boxed professionally throughout his teenage years, worked odd jobs, and then began working in ...

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