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Chat rate is the new CTR for AdWords message extensions…

Google rolled out its click-to-message AdWords extension in October 2016. Similar to call extensions, message extensions allow users to message a business directly from the ad. Now the company is announcing formal reporting for messaging. It will be available in the next few weeks in the US, the UK, Canada, ...

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Search Engine Land’s Community Corner: Celebrating #IWD and …

Continuing yesterday’s celebration of International Women’s Day, and as March is Women’s History Month, in this week’s Community Corner, we’re featuring the incredible female search and digital marketing experts who will be sharing their knowledge with our Search Marketing Expo (SMX) audience next week in San Jose. I asked each ...

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7 marketing and promotion tactics to get your content discov…

It’s no secret a well-executed content marketing campaign can deliver a solid return on investment. According to Demand Metric, content marketing generates three times more leads than most outbound marketing strategies at 62 percent less cost. As marketers pad their budgets with more money to invest in content marketing this ...

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SearchCap: Google Maps women-led icons, more Google answers …

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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SearchCap: Google bringing AMP benefits to web standards, mu…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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SearchCap: Google AMP render on idle, spidering & Google…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Bing Entity Search API is now available…

Bing announced that their Bing Entity Search API is now available to US based users and also in Australia, Brazil, Canada, France, Germany, India, Italy, Mexico, Spain and the United Kingdom regions. The Bing Entity Search API lets developers and creators programmatically pull in Bing Knowledge Graph structured data on ...

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Community Corner: Spotlight on Search Engine Land Award Winn…

During the last five weeks, Search Engine Land has conducted a number of interviews with last year’s Search Engine Land Award Winners. In this week’s series, we are featuring Brainlabs and Trimark Digital. Brainlabs was awarded two trophies at last year’s event: Best Retail Search Marketing Initiative for SEM and ...

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SearchCap: Bing Entity Search API, Yelp’s new ad customizati…

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing ...

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