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Mother’s Day 2017 Google doodle celebrates all moms – even c…

It’s Mother’s Day, and Google is honoring moms today with an animated image on its homepage of a cactus mom raising her mini-cacti. While most all of Google’s doodles spell out G-O-O-G-L-E, my kids and I couldn’t find it in today’s animated image. After spending 10-minutes searching for the ‘Google’ ...

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SearchCap: AdWords keyword bids suggest, SEO vs PPC & au…

Attend Our Conferences June 12-14, 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco ...

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New RLSA Strategies for Search Marketers…

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your ...

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SearchCap: Bing Ads standard text ads, canonical tags & …

Attend Our Conferences June 12-14, 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco ...

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SearchCap: eCPC AdWords Changes, Google event search & G…

Attend Our Conferences June 13-14, 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco ...

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Start Listening! 7 Real-World Tips for Better Social Engagem…

Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? It’s complex ...

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Enterprise Call Analytics Platforms: A Marketer’s Guide — up…

The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to research, browse, and connect ...

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Search in Pics: Google net, indoor clothesline & light f…

Attend Our Conferences June 13-14, 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco ...

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SearchCap: Google shortcuts, SEO myths & search pictures…

Attend Our Conferences June 13-14, 2017: SMX Advanced October 24-26, 2017: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco ...

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The Yext IPO and the triumph of local SEO…

Yext’s successful IPO several weeks ago represents a kind of triumph for local SEO. Despite the fact that Yext now calls itself a “Knowledge Engine,” the company is essentially doing local listings management. It recently added reputation management. Yext began in roughly 2006 as a next-gen pay-per-call network. The company’s ...

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