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SMX Advanced session recap: Mobile-first and AMP…

I covered the Mobile-First & AMP For The Advanced SEO session from SMX Advanced. The session included the always impressive Alexis Sanders, Technical SEO Account Manager at Merkle, as well as new-to-me Kevin Malarick, SEO manager, product at Edmunds Inc. Alexis Sanders, Merkle Alexis was up first as she blazed ...

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Be careful what content you cut from your site…

I recently worked with a client to relaunch their website, and as part of the process, the client chose to cull much of its content in an effort to have a leaner site. Having a lot of content on your site can make content management seem overwhelming, so it’s understandable ...

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How to prioritize SEO tasks by impact…

“What do we need to do to optimize our site?” It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing? That’s the problem with SEO. It’s comprised of so ...

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Is YouTube serving up more pre-roll & mid-roll video ads…

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing ...

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Gottfried Wilhelm Leibniz, German philosopher gets a Google …

On Google’s home page today is a special Google logo, a doodle, for the Germany polymath and philosopher – Gottfried Wilhelm Leibniz. He was born 372 years ago in Leipzig, Germany on July 1, 1646. His most notable accomplishment according to Wikipedia was “conceiving the grand ideas of differential and ...

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How AI-driven call intelligence can close the online/offline…

Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase no matter how they interact with you. With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing ...

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Conversion optimization: SMX advanced session recap…

The “Conversion Optimization: Turning Quick Wins Into Winning Streaks” session at SMX Advanced focused on landing page and campaign optimization techniques for B2B, B2C, lead gen and more. Here is my recap. James Svoboda, WebRanking James started off the session by taking us through the five keyword match types in ...

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SMX Advanced Recap: Bing’s Fabrice Canel keynote…

For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my notes from that session. Fabrice started by pointing out that search is becoming more intelligent. For example, search engines are getting better at sentiment analysis. If you search on whether ...

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