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What will Google Hotels mean for online booking sites?…

Nearly a decade ago, Google bought travel software company ITA. ITA was the company behind the reservations systems for many major airlines and travel sites such as Kayak, Orbitz, Hotwire and many others. At the time of the acquisition, Google said it wanted to create new kinds of online travel experiences that “solve end ...

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Report: 65 million US smart speaker owners, smart displays q…

Two recent reports agree that there are about 65 million smart speaker owners in the United States, with more than 130 million actual devices in use. The two reports come from Voicebot.ai and Edison Research and both extrapolate from survey data. Voicebot says that the average number of smart speakers per user ...

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SEOs beware: Link builders are back with bogus Domain Author…

Google Doesnt Use Moz’s Domain Authority as a Ranking Factor — Russ Jones (@rjonesx) March 6, 2019 This week, Moz announced it has updated its Domain Authority (DA) score, and as we expected, it caused confusion within some segments of the SEO industry. Some, maybe more novice, SEOs confuse the ...

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SMX Overtime: What really matters for SEO success…

Director of SEO at Path Interactive, Lily Ray, was one of the SMX West speakers for the “Machine vs. Man: What Really Matters For SEO Success” session in San Jose. A lot of questions around credibility, authority and ad transparency were submitted by session attendees, so Lily took the time ...

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How retailers can survive Amazon’s stronghold in Google sear…

Retail marketers can’t out-Amazon on the paid Google SERP, but they can find white space. Among the metrics that can help is impression share. It’s in the Google Auction Insights report for shopping and paid search campaigns. Impression share is the percentage of impressions your ads received divided by the ...

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Marketing analytics buyer’s guide for 2019…

Cardinal Path’s Marketing Analytics Buyer’s Guide 2019 arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the enterprise, as optimized consumer journeys—driven by data insights—become the cornerstone of an organization’s competitive advantage. This carefully curated shortlist of solutions has delivered ...

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Duplex-powered Google Assistant restaurant booking expanding…

Google announced that Pixel phone users can now use Duplex via the Google Assistant to book restaurant reservations over the phone. Google said it was available in 43 states in the U.S. Duplex is an AI-powered phone based-system for booking appointments with local businesses that don’t have online scheduling. It ...

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The Kondo Method for SEO…

There is nothing like a Netflix original series to jettison someone to the front of everyone’s social feeds – to make them an overnight sensation. Marie Kondo released The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing in 2011. In 2015, she was one of Time’s ...

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