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SearchCap: Google EU appeal, goodbye fetch as Google for app…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Personalization 2.0: Transform your marketing from segmentat…

Consumer expectations about the digital shopping experience have never been higher. Today, consumers expect relevant, personalized content and offers that cater to their needs in any given moment. But what does it mean to personalize your marketing? Many marketers mistakenly think that personalization means segmentation. But personalization based on segmentation ...

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SearchCap: AdWords AMP landing pages, Google & Apple tra…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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SearchCap: Google local business edits, AMP powered featured…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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5 steps to creating a more efficient link-building campaign…

Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some ...

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Critical tips for navigating difficult client relationships…

At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude and self-worth. This article will share a few tips regarding ...

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Google adds trending searches and instant answers to iOS app…

With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, ...

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