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Is SEO table stakes? (Hint: No!)…

Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for PageRank. As a nascent industry, it did ...

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Play ‘Brand Offense’ to win at search…

Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and ...

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Book now for SMX East — Rates increase next week!…

Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements, notices about our SMX events, and occasional sponsor messages are posted by Search Engine Land. Source link

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Double down on speed optimization with these 9 advanced tips…

If you’ve plugged your URL into Google’s PageSpeed Insights within the last month, you’ll have noticed that it looks a little different. Where you used to receive a simple optimization score, your scores are now divided by platform and split into two scores, “Page Speed” and “Optimization.” The changes were ...

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Elite SEM acquires CPC Strategy with an eye toward growing i…

Digital performance agency Elite SEM announced Thursday it has acquired San Diego-based e-commerce agency CPC Strategy. Particularly attractive to Elite SEM is CPC Strategy’s Amazon advertising expertise. “The acquisition of CPC Strategy is our response to the escalating demand from Elite’s most successful clients for strategy and execution in the ...

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SMX Advanced 2018 – Keynote with Ilya Grigorik of Google…

The second session of SMX Advanced 2018 was the SEO Keynote: A Conversation with Google’s Ilya Grigorik. Ilya is a Web Performance Engineer and also the co-chair of W3C Web Performance Working Group and author of the book “High Performance Browser Networking” (O’Reilly). He jokingly refers to himself as an ...

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Here’s an exclusive insider look at SMX East…

Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself ...

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European publishers accuse Google and Facebook of ‘plunderin…

Many of Europe’s biggest news publishers have stepped up lobbying for a proposed European copyright law that would force companies such as Google and Facebook to more aggressively police copyright online and potentially pay them for links and snippets of content. The first version of the proposed copyright rules, an ...

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