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Don’t skip these critical recurring SEO tasks…

No matter how perfectly you’ve optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there are a lot of moving parts and many of those parts have an impact on others. In other words — SEO will never be done. It’s ...

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Bing Partner Program shifting to calendar-year qualification…

Bing Ads is making a change to how it determines status in its Bing Partner Program, shifting it to a calendar-year evaluation. The change is scheduled to take place in January 2019. The program consists of three tiers – Elite, Select and Partner — and includes resellers, agencies and technology providers ...

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Quora unveils new Promoted Answers ad unit…

Quora unveiled a new native ad unit Tuesday called Promoted Answers, which offers marketers the opportunity to promote organic content posted on the site by themselves or others. Featuring a question, a portion of an answer and a link that takes the users to the full answer, a Promoted Answers ad ...

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Facebook confirms searches performed off the platform do not…

Facebook confirmed this week that searches off of the platform do not influence Facebook search results. Aiming to be more transparent about how Facebook’s search graph works, product manager Yee Lee explained all the things that do — and don’t — impact Facebook searches in a blog post Friday. Factors ...

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Bing teams up with Intent Lab to add deeper AI-powered insig…

Marketers using Bing Ads can now learn what customers are thinking at each stage of their online journey through a new strategic partnership between Microsoft and Intent Lab. Intent Lab is a joint research unit of Performics and the Northwestern University Medill School of Journalism, Media and Integrated Marketing Communications ...

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8 ways marketers use call analytics with Salesforce to drive…

Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune ...

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6 ways to boost organic video results…

It’s no secret that videos are a powerful tool in the world of content marketing. Videos provide an opportunity for marketers to create strong emotional connections by visually capturing the attention of customers, leading to higher brand engagement and increased leads and sales. In fact, according to Forbes, by 2019 ...

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