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SearchCap: How to choose the perfect domain, website load ti…

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing ...

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Data: Consumers grow more demanding, impatient as brands fal…

There’s considerable evidence that consumers are growing more impatient and less tolerant of poor or frustrating online experiences. There’s also increasing evidence that most brands aren’t keeping up with customers, creating significant risk and lost opportunities. This gap is reflected in all the CX (consumer experience) research and reports coming ...

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Facebook expands Marketplace categories and content in new p…

Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners. Considered by some as a “Craigslist clone” or potentially a “Craigslist killer,” the social site originally positioned Marketplace as a peer-to-peer ...

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Google making renewed effort to help news publishers drive m…

Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to ...

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SearchCap: Google chrome warnings, Facebook marketplace &amp…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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SearchCap: Google lite app, Bing dynamic search ads & Pi…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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How to test and perfect nearly everything in PPC…

Every successful advertiser knows that great headlines, powerful ad copy and compelling calls to action are the keys to conversion. But the only way to know that your ads are as effective as possible is to constantly test and refine them, to make sure they thoroughly resonate with your target ...

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Search marketers save $400 on SMX East until this Saturday!…

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a ...

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Disclosure and transparency: The agency/client relationship …

Do your clients know what you’re doing with their accounts? Contributor Steve Cameron lays out why transparency is vital to building and maintaining trust with your clients. The post Disclosure and transparency: The agency/client relationship twins appeared first on Search Engine Land. Please visit Search Engine Land for the full ...

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