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3 prospecting features for Google Display campaigns…

Google discussed three features aimed at helping advertisers reach new customers with Display campaigns in a blog post Tuesday. Here’s what you need to know. Dynamic prospecting with product feeds. Google announced this feature recently, and you may be familiar with the concept if you run them on Facebook. As ...

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Compare 17 top SEO tools and platforms…

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity ...

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Report: Google’s Chinese search project ‘Dragonfly’ ends (fo…

According to a new report from The Intercept, work has “effectively” ended on the Chinese search engine (project Dragonfly) which Google had been preparing to launch in early 2019. According to the report, internal conflict between teams at Google, as well as significant resistance from Google employees at large is preventing the project ...

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Do men and women value online reviews differently?…

If you’ve read any of my pieces before, you’ll know that I’m an avid advocate for reputation management and the power of online reviews for local businesses. Today, I’m not here to bang that particular drum but to take a deeper look into how gender can play a role in ...

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SearchCap: Google Search Console report change, Google Shopp…

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Google adds pay for conversions bidding in Display campaigns…

Advertisers can now select conversion-based bidding in Google Display Network. Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should care With the new bidding options, advertisers are charged when users convert from the ads rather than for ad clicks or impressions. ...

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Protect your brand in search…

98% of your competition is brand bidding. Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding ...

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Facebook starts testing ads in search results…

Facebook announced Tuesday that it is testing ads in its search results. The test will run in the platform’s primary search results as well as in Marketplace search results. Why you should care Search is one of the few untapped inventory sources remaining on the social platform, which has seen ...

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What’s a CDP? Does your company need one?…

Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness. As the number of touch points in the ...

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