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Antitrust, data and consumer privacy will take center stage …

Mark Van Scyoc / Shutterstock.com The Federal Trade Commission (FTC) announced yesterday it will hold public hearings on “whether broad-based changes in the economy, evolving business practices, new technologies, or international developments might require adjustments to competition and consumer protection enforcement law, enforcement priorities, and policy.” The hearings are being ...

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Google turns on ‘Continued Conversation’ in the Google Assis…

Among the ways that Google is trying to make interactions with the Assistant more natural is enabling follow-up questions and interactions without injecting “Hey Google” each time. At Google’s developer conference in May, the company announced a new feature called “Continued Conversation.” Continued Conversation, which is launching today in the ...

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Polished Microsoft News app joins rivals Google and Apple Ne…

Apple News, Google News and now Microsoft News. The Redmond, Washington-based company is launching new apps and a range of new desktop news experiences on MSN, the Edge browser and other Microsoft properties. The new experience uses a mix of publisher partnerships, algorithms and human editorial curation. On first look, ...

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Should you keep your best content on your site or send it aw…

Recently, I’ve had some very enjoyable discussions with other search engine optimization specialists (SEOs) about where to place promotional content. Opinions vary and are dependent on the goals of the webmaster. Some webmasters openly ask for guest bloggers since they need content and don’t have a writing staff. Others who ...

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Bing Ads rolling out UI updates to make bulk analysis & …

Bing Ads is rolling out a couple of updates to the UI that make it easier to analyze and optimize campaigns. First, it is making it easier to adjust location target settings, including bid adjustments, in bulk across multiple campaigns. A new “Location” option in the Settings tab will show ...

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SearchCap: LiveRamp targets Bing Ads, Amazon Marketing Servi…

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and ...

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How to determine if you’ve been hit by negative SEO…

Have you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we are going to focus on the process of diagnosing whether or not you’ve been hit by negative search engine optimization (SEO) techniques. If you need a refresher ...

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Reducing the time it takes to write meta descriptions for la…

Sometimes improving a website’s presence via search engine optimization (SEO) is very straightforward, and sometimes it’s not. In the case of large websites, basic SEO improvements can be a massive headache. If you’ve ever optimized a large website, you know they can be prone to a myriad of SEO issues ...

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