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Choosing a local marketing solution for your multi-location …

U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020, up from $148.6 billion predicted for 2019, according to research firm BIA/Kelsey’s U.S. Advertising Forecast for 2019. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has ...

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European antitrust chief says Google’s auction-based shoppin…

European antitrust chief Margrethe Vestager said yesterday at a conference that Google’s efforts to drive more traffic to European comparison shopping rivals have essentially failed. This is a reversal of her previous, qualified support for the changes Google made in response to a European Commission finding in 2017 that the ...

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How to recognize a lost cause in SEO projects and request fo…

Like many of my search colleagues, I genuinely enjoy seeing my search engine optimization (SEO) projects succeed. I like seeing client sites in Position Zero. I like seeing client listings in the People Also Ask section of a search engine results page (SERP). I especially like seeing top search listings ...

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Uber Eats readies ad sales for restaurants…

Ads are coming to Uber Eats. TechCrunch reported that Uber is seeking an executive to help develop and run a new ads business. Under pressure. This makes sense for several reasons. Restaurants have been conditioned by other ad platforms, including Google and Yelp, to pay for placement and exposure. And ...

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FAQ: All about the BERT algorithm in Google search…

Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant results. BERT will impact 10% of searches, the company said, meaning it’s likely to have some impact on ...

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Bing introduces penalty for ‘inorganic site structure’ viola…

Bing is introducing a spam penalty against “inorganic site structure” violations, the search engine announced on Monday. The new penalty seeks to address tactics such as subdomain leasing, doorway content and sites that participate in private blog networks. Where your website ends. To provide context for its new penalty, Bing ...

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Help us chart Amazon’s growth as an advertising platform…

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platforms that support digital commerce campaigns planned to increase spending ...

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