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James Wong Howe Google doodle honors influential cinematogra…

Today’s doodle pays homage to the influential cinematographer James Wong Howe, whose career spanned from the 1920s through 1974. Howe immigrated to the US from Guangzhou, China, at the age of five. According to Google, he boxed professionally throughout his teenage years, worked odd jobs, and then began working in ...

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The status of Google’s presence in Google Shopping Auctions…

As my company (Merkle) reported just a couple of weeks ago, Amazon has exited US Google Shopping auctions for all advertisers that had consistently seen it as a competitor for the last few quarters. While the rationale behind this decision remains somewhat of a mystery, those brands competing against the ...

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How to use domain names for marketing…

Although many small businesses do just fine with using one domain name, companies of all sizes can certainly benefit from registering multiple domain names as part of their domain name strategy. Having multiple domain names can provide sound marketing opportunities to engage your customers and to help grow your business. ...

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Google releases Lighthouse version 3.0…

Around Google I/O this year, Google released a new version of Lighthouse, a tool backed by Google to help developers make better web pages by providing a set of audits against a web URL. The tool will return tips and guidance on how to improve a specific web page for ...

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How to survive Google’s new local search world…

Last month, I attended the Local Search Association’s 2018 annual conference (LSA18) and was overwhelmed at the helpful information shared by the experts who spoke. I’d like to share some key takeaways and offer some insights of my own on local search. Local search must adjust One of the main ...

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Improving PPC relevance with ZIP code-based geotargeting…

If a company has multiple brick-and-mortar locations within a city or metropolitan area, this can create challenges in advertising overlap, self-competition and ad relevance. This article will focus on lessons learned to manage a pay-per-click (PPC) program for a dental provider with multiple offices located across a multistate region and ...

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SearchCap: Bing Ads Editor, Chrome HTTPS, HomePod & Goog…

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, ...

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Hidden PPC traffic killers…

If a pay-per-click (PPC) account and the advertiser’s business model are functioning reasonably well, we often find that a business owner becomes heavily dependent on the PPC channel. “Max the volume!” and “We’re down from last year, I’m very worried” are typical (if vague) remits from clients and bosses deep ...

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Better Business Bureau reviews are not always better…

As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google,  they take the validity of reviews seriously. I do extensive manual monitoring of the data on the BBB and have found they are one ...

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How to build an e-commerce SEO strategy for large retailers…

Online retailers face a whole host of relatively unique search engine optimization (SEO) considerations most other websites don’t deal with. Most discussions about those differences focus on issues such as tags, uniform resource locators (URLs), link structure, duplicate content and so on. In this post, I want to zoom out ...

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