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Microsoft seeks more Cortana distribution, deeper integratio…

Microsoft CEO Satya Nadella is a pragmatist. Unlike his predecessor, he embraced iOS and Android for Microsoft software distribution when Windows Phones failed as a platform. And he’s been seeking to do the same thing for Cortana with Alexa and potentially the Google Assistant/Home. Let’s get interoperable. Nadella has for ...

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Stop losing clicks to your competitors. Protect your brand i…

Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in this report: ...

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SearchCap: Cortana integration efforts & content accessi…

January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris Sept 30 – Oct 1, 2019: SMX Berlin November 13-14, 2019: SMX East Gain new strategies and insights at the intersection of marketing, technology, and ...

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Leveraging Amazon search ads in a time of rapid change…

Amazon is making big advancements in its search advertising interface and products. With more inventory, evolving formats and technology updates, advertising on Amazon is quickly becoming more powerful — and more complex. To help advertisers navigate this rapidly changing platform, Todd Bowman, senior director of Amazon and eRetail at performance ...

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SearchCap: Bing & Yahoo partner, Google News SEO & l…

January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris Sept 30 – Oct 1, 2019: SMX Berlin November 13-14, 2019: SMX East Gain new strategies and insights at the intersection of marketing, technology, and ...

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SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Ama…

January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris Sept 30 – Oct 1, 2019: SMX Berlin November 13-14, 2019: SMX East Gain new strategies and insights at the intersection of marketing, technology, and ...

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Account-based marketing tools: What you need to know…

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much ...

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