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Google Maps now available for Apple CarPlay…

Google Maps is now available for use on Apple CarPlay, Apple’s car user interface. This brings native support for using Google Maps navigation, search and much more directly in your car that supports iOS CarPlay devices. You can download Google Maps if you have not done so on iTunes or ...

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Google is right; click-through and conversion rates kinda do…

Last month I wrote extensively on the seeming lack of meaningful click-through rates (CTR) growth following the implementation of Google expanded text ads (ETA), despite Google’s own assorted case studies showing meaningfully higher CTR with expanded text ads compared to the previous long-standing text format. As mentioned in my previous ...

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SearchCap: Shoppable Image ads debut at Google, GMB testing …

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and ...

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How the hospitality industry should approach online reviews …

We all know that when it comes to search engine optimization (SEO), every industry has its quirks but the restaurant and hospitality industry are very much their own beast. Potential customers can get almost everything they need to make a purchase decision from Google Maps, Google Reviews, Yelp and other ...

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Is SEO table stakes? (Hint: No!)…

Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for PageRank. As a nascent industry, it did ...

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Play ‘Brand Offense’ to win at search…

Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer journey and diverting search traffic and ultimately revenue. These “hijack” attempts muddy your reputation and adversely impact the experience your consumers have with your brand online. So, how do you spot it and ...

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Book now for SMX East — Rates increase next week!…

Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements, notices about our SMX events, and occasional sponsor messages are posted by Search Engine Land. Source link

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Double down on speed optimization with these 9 advanced tips…

If you’ve plugged your URL into Google’s PageSpeed Insights within the last month, you’ll have noticed that it looks a little different. Where you used to receive a simple optimization score, your scores are now divided by platform and split into two scores, “Page Speed” and “Optimization.” The changes were ...

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