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Google apologizes for rel=next/prev mixup…

Google confirmed yesterday that it hasn’t supported rel=next/prev for years. Google admitted that it was an oversight, a mixup. It removed support but didn’t communicate that until someone on the Google webmaster trends team noticed it wasn’t being used any more by Google search. It was an oversight. “We apologize ...

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New personalized, Shopping Actions-enabled Google Shopping d…

A look at the new Google Shopping now rolling out in France. Source: Business Insider France Google’s overhaul of its Shopping portal began rolling out in France this week. It incorporates Google Shopping Actions, Google’s effort to take on Amazon, which has been chipping away at product search for years. ...

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SEOs frustrated by Google’s belated pagination announcement…

This week, SEOs learned that Google stopped supporting the rel=prev/next markup (that indicates a web page is part of a larger set of pages) within its indexing process years ago. Having factored rel=prev/next into their site design and investing time into maintaining those structures, site owners, web designers, and SEOs ...

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LinkedIn taps Bing search data for interest targeting…

Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. ...

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Yelps says Google trying to bring back ‘discredited’ rival l…

Google is reportedly seeking to avoid further European antitrust penalties in shopping search by testing out a new link placement to drive traffic to competitors’ sites. Yelp has strongly criticized the proposal, saying it represents a resuscitation of an earlier approach that was rejected. Google antitrust backstory. In 2017, the European Commission ...

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Using insights to find new audiences to test for awareness c…

You’ve tried custom intent audiences. You’ve tried custom affinity audiences. You’re having trouble scaling your managed placements. You know you want to grow your awareness but are leery of testing broader targeting options. What audiences should you test next for your display campaigns in Google Ads? The Audience Insights tool ...

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SEO industry ‘a minefield of dodgy practitioners’: Australia…

The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the industry is rife with “horror stories” in which small businesses (SMBs) are ripped off by SEO consultants “over-promising and under-delivering.” Advocating for SEO regulation. She has called on ...

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A WordPress safety plan for SEOs and developers…

WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO features were implemented. It is therefore relentlessly attacked, largely for SEO spam reasons, but attacks can escalate to much worse. Here’s ...

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Building an attribution strategy…

Customer journeys are complex. Gaining an accurate and complete picture of your marketing attribution—which channels are producing leads and conversions—is crucial to getting the biggest return on your marketing dollars. In this guide, CallTrackingMetrics presents a variety of channel attribution strategies, and describe how CallTrackingMetrics can help you finally gain ...

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