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The Newest Black Friday + Cyber Monday Ideas for Your Social…


The biggest retail dates of the year are just around the corner. Do you have your social media marketing ready?

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. In this blog post, we’ll cover a host of new ideas, tips, and tactics that can help you boost your already-planned campaigns or give you some inspiration for an upcoming piece of content.

Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season.


Holiday shopping begins for people all the way back in September! So there’s a wide window of opportunity to reach customers who are in the shopping mood.

According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. 

Overall, sales in November and December are expected to rise between 3-to-4 percent, reaching more than $725 billion. 

That’s a huge amount of spending. We’ll get into some ways to best position your products and promotions during this spending season. But first, we wanted to start with a couple of outside-the-box campaigns to get you feeling inspired. 

Inspiring examples of Black Friday / Cyber Monday marketing

Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing. For the past four years, REI has chosen simply to not participate at all. They close their stores and send their employees home. Even the website has a giant takeover message. They want you to feel empowered to opt out of Black Friday and spend time outside. The hashtag campaign “Opt Outside” has been a hit.