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The 5 Essential Steps for Producing an Unforgettable Article…

There’s no shortage of bad writing on the internet.

Many writers don’t seem willing to put in the time necessary to work through the entire writing production process.

As such, they publish ignorant, messy, and ridiculous pieces of writing that make them and their overall brand look really bad.

This not only leads to sluggish movement up the ladder of success, it can also very literally cost a business money.

Here’s an example:

I saw a Facebook “Sponsored Post” for an international company in the personal development niche selling a course about ‘how to better yourself’.

This ad was FILLED with typos, grammatical errors, and half-baked thoughts that didn’t make sense.

There was even a quote with a typo. A quote had a typo… SMH!

Worse yet, the copywriter simply copied parts of the first ad and pasted them into another ad, typos and all.

Around half of the comments on both Facebook posts were about how unprofessional these ads looked and how no self-respecting person would take personal development tips from a company that doesn’t even proofread their own ad copy.

And here’s the craziest part:

Facebook is charging this company for each one of those comments!

Every time someone says “You guys need to proofread” and 25 people ‘like’ that comment, they’re paying huge chunks of money to Facebook for allowing them to accrue negative social proof.

Fun fact: As of this writing, that company is STILL running both of those two ads.

While this post is not about writing ad copy specifically, the same principles I’m about to lay out here apply to all kinds of writing.

Because had that company followed this 5-step process necessary for producing great writing, they would’ve avoided looking like amateurs on social media, they would’ve saved tons of money from people commenting about their unprofessionalism, and their enrollment for that course probably would’ve gone up dramatically.

Cat puns are more purr-fessional than typos.

Professional pieces of writing are not that hard to produce, though it does take practice to figure it all out.

It won’t be easy in the beginning as there are a lot of moving parts that need attention.

But if you commit yourself to learning the process, you can quickly find a rhythm that will let you produce the most unforgettable articles possible in a short amount of time.

As a guide, I’ve laid out the essential 5-step process that all writers need to work from when creating any piece of writing – from blog posts about tech trends to cryptocurrency white papers to Facebook ads for a personal development company.

Step 1. Brainstorm

Think about that word – Brainstorm.

It’s a storm inside the brain. A bunch of loud, crazy ideas clashing around creating all kinds of chaos.

This first step is an important step in the article creation process.

And it’s also the first step that many beginning writers miss.

A lot of novice writers hear about things like the Skyscraper technique and wrongly think “Wow, that’s great! I can just copy someone else’s idea!”

That is a recipe for failure.

Apart from it being ethically questionable, simply rehashing someone else’s work is not going to get anyone interested in what you do.

People crave originality. They don’t want to see the same thing over and over again.

In order to capture and keep a reader’s interest, you need to come up with creative ideas that no one has ever seen or heard before.

Brainstorming is the most free-form, messy, and wildly disorganized part of the creative process. Because of that commotion, many people think of it as awkward and ill-informed.

They think that if they have a “bad idea”, then they aren’t worthy of the good ideas.

But here’s the truth:

  • There’s no such thing as a bad idea.

Every idea has the potential to be refined, polished, and produced into a brilliant work of art. You just have to know how to take that dumb thought and make it shine.

That’s where practice comes in.

There are a 3 types of novel ideas:

  1. Completely original ideas. This is when you are the only one to have come up with this idea and are offering the world things it has never seen before. Here is an example.
  2. Completely non-original ideas that have a unique twist. This is taking an old idea and either finding a creative way to approach the topic or just doing it better (e.g. the Skyscraper technique). Here is an example.
  3. Completely unique ideas that have a non-original twist. This is exploring an original idea with a typical literary trope or easy to understand way of giving out information. Here is an example.

It’s your job to find one of those three kinds of ideas so that you set yourself up with the best chance of churning out a highly engaging piece of content.

How To Brainstorm For An Article

There are a few ways to go about this.

First, make sure your mind is calm and collected. If it isn’t, do something else until you’re in a healthy mental state before proceeding. Take a walk, watch some TV, meditate, eat some food, sleep, or do whatever it is that helps you relax.

Second, take your niche and highlight some common pain points.

Finally, make a list of ways you can either explore or solve those pain points.

Check out this video for an explanation of interesting ways to brainstorm: