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Google testing AMP label in Search ads…

Google has been running a test to serve AMP-enabled landing pages from mobile Search ads for just over a year. Now Google is experimenting with showing the AMP lightning icon next to the description in some of those text ads.

Below is an example of the test, spotted by a reader, running on an ad for Event Tickets Center, which has been participating in the AMP test from the beginning.

Google is testing an AMP label on mobile search ads.

This is just a test for now, and I have not been able to replicate it. We asked Google for comment. “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now,” a Google spokesperson told us.

About The Author

Ginny Marvin is Third Door Media’s Associate Editor, assisting with the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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