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Top Marketing News: Facebook Tests ‘Downvotes,’ Internet Rag…

Six Essential Email Marketing Tips [Infographic]
Looking for email marketing success? This six tips can help you — and your emails — reach the right target. MarketingProfs

Google Brings the Popular Stories Format to AMP: Is It Worth Using?
Google announced a new story format for AMP (Accelerated Mobile Pages) this week. Google describes the new shiny thing as “a visual driven format for evolving news consumption on mobile.” Econsultancy

Internet Rages After Google Removes ‘View Image’ Button, Bowing to Getty
Google removed the “view image” button this week in response to a recent lawsuit from Getty. This move has enraged the internet, but was done with hopes to encourage clicks through to the image’s hosting website. Ars Technica

45% Of Marketers Cite Content & Experience Management As Top Priority In 2018
Econsultancy’s Digital Trends 2018 report found that 45% of professionals surveyed cite content and experience management as their top priorities for this year, followed by the 32% that cited analytics. Econsultancy

Top Digital Advertising Trends
MediaPost compiled a research brief to show top digital advertising trends, including evidence that Google and Facebook owned 63% US digital market in 2017. Microsoft made strides, but remains a distant third place with just 4%. MediaPost

Google Announces Two Major Changes to Image Search
Google has announced two major changes to image search — including the previously reported removal of the “view image” button and the removal of the “search by image” button. Publishers are happy about these changes, Google search users aren’t so thrilled. Search Engine Journal

Pandora Takes Aim At Spotify And IHeartRadio With Programmatic Audio Ads
AdAge reports: “Pandora said Tuesday that it will now offer its audio inventory programmatically through popular demand-side platforms such as MediaMath, The Trade Desk and AdsWizz.” AdAge

Snapchat Gives Creators Access to Audience Analytics
Some select content creators on Snapchat are being given access to analytics and data about their audience, such as story views, engagement and demographics. This is only available to those who are part of Snapchat’s Official Stories program. Search Engine Journal

B2B Demand Generation: Marketers’ Favorite Tactics
Recent research from Demand Gen Report shows that email remains a top demand generation channel for both top and bottom funnel prospects. MarketingProfs

Facebook Is Testing A ‘Downvote’ Button
CNBC Reports: “Facebook is testing a ‘downvote’ button that lets users flag and hide comments they deem inappropriate. The social network clarified that it is not a ‘dislike’ button and the test is running for a small set of people in the U.S. only.” CNBC

Google To Move More Sites To Mobile-First Index In Coming Weeks
Google plans on rolling more sites into the mobile-first index in the next several weeks. It’s time to make sure your site is optimized for mobile if you haven’t already — the time has finally come. Search Engine Land

On the Lighter Side
Red Stripe Says That, Whatever the Cost, It Will Buy a New Bobsled for Jamaica – AdWeek

TopRank Marketing (And Clients) In the News:

Steve Slater – Your M-Commerce Deep Dive: Data, Trends and What’s Next in the Mobile Retail Revenue World – Big Commerce
Lee Odden – Better Than Bonuses: 4 Motivators That Matter More Than Money – Workfront

We’ll be back next week with more top digital marketing news! If you need more in the meantime, follow @toprank on Twitter or subscribe to our YouTube channel.


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