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Pixel Caffeine WordPress Plugin: Create Facebook Custom Audi…

Marketing on Facebook is not the same anymore.

Unlike a few years back, when Facebook pages used to be completely free and one could rely on driving decent traffic from them, we can’t rely on driving a lot of organic traffic from Facebook pages.

This is why most bloggers have started taking the help of paid promotions on Facebook in order to have their articles reach their target audience.

And thanks to retargeting, paid marketing is not as costly as it used to be. If you don’t know what “retargeting” is, this article will help you understand.

Joanna from Moz explains retargeting like this:

If you have never used retargeting before, then this is the best time to get started.

Retargeting is a well-known feature among digital marketers and bloggers who buy traffic from Facebook, Google, and other platforms.

In order to get started using Facebook retargeting, you need to add the Facebook retargeting pixel on your site.

After this, you can promote a post on Facebook and show it to anyone who visited your site in the past few months.

You can take this marketing technique one notch up by using the Facebook Custom Audience feature. In the context of a blog, you can set up a custom Facebook audience for a particular category or section of your site.

For example:

  • I have set up a Facebook Custom Audience for visitors who have visited the WordPress category on ShoutMeLoud. Now, when I want to promote a blog post related to WordPress, instead of promoting it to visitors of all the pages on my blog, I promote it to only visitors who have visited my blog’s WordPress-related pages.

This simple, yet effective, tweak will ensure better visibility and engagement, and it will also cost less. 

Setting up Facebook pixels and creating a Custom Audience is easy for any marketer, but for bloggers who are new to digital marketing, this could be a little overwhelming at first.

However, you have me here to help you learn! Today, I’m sharing with you a free WordPress plugin called “Pixel Caffeine” which will let you do lots of great stuff.

Stuff like:

  • Set up a Facebook pixel.
  • Create a Custom Audience.
  • Set up a conversion event (advanced feature).
  • Track an eCommerce conversion (Supports EDD, WooCommerce).
  • And a lot of other things…

This video will give you an overview of how to use this plugin: