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SearchCap: Google AdWords ad suggestions, ad performance &am…

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

  • Google AdWords’ automated ad suggestions test is getting a reboot
    Sep 5, 2017 by Ginny Marvin

    The new ads beta takes into account advertiser feedback on the earlier Ads Added by AdWords test.

  • Ad-jective Analysis: Look deeper into your AdWords search queries
    Sep 5, 2017 by Daniel Gilbert

    Wondering how ad performance varies based on your word choices? Columnist Daniel Gilbert shares an AdWords script that can help you to determine which adjectives are your highest performers.

  • Optimize your GDN accounts with more hidden gems
    Sep 5, 2017 by Pauline Jakober

    Looking for creative ways to optimize your Google Display Network (GDN) campaigns? Columnist Pauline Jakober has some suggestions for minor, overlooked optimizations that can move the needle.

  • Eduard Khil Google doodle recreates the Russian baritone’s viral video from 2009
    Sep 5, 2017 by Amy Gesenhues

    Today would have been Khil’s 83rd birthday. He was best known for his “tro-lo-lo-ing” vocalizations.

  • Expand your search marketing knowledge with an SMX Workshop
    Sep 5, 2017 by Search Engine Land

    SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full day of in-depth instruction from […]

  • Four ways to spot AdWords account trouble early
    Sep 5, 2017 by Sponsored Content: Optmyzr

    With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple ways to spot trouble early […]

  • 5 steps to creating a more efficient link-building campaign
    Sep 4, 2017 by Jeremy Knauff

    Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process.

  • Labor Day Google doodle inspired by art created during The Great Depression
    Sep 4, 2017 by Amy Gesenhues

    The doodle mirrors murals from the Federal Art Project, part of the Works Progress Administration program founded in 1935.

  • Accelerated Mobile Pages: Is faster better?
    Sep 5, 2017 by Digital Marketing Depot

    Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to improve web page speed and performance for mobile users. More than 2 billion AMP pages have been published from over 900,000 domains, and many online publishers report significant gains in both traffic and conversions as a result of AMP adoption. […]


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    Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY ...

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