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A Day in the Life of a Social Media Manager: How to Spend Ti…

One of the questions I get asked most as the social media manager here at Buffer is:

How do you break up your day in order to get the most out of social media? 

Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling.

I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share the same tasks?

In search of an answer, I tracked every hour of my day for an entire week and scoured the web for top tips and resources from other social media marketers.

Here’s what I found out about the best ways to make the most out of your time as social media manager.

A Day in the Life of a Social Media Manager: How to Make the Most of Your Time

Inside a social media manager’s schedule

Being a social media manager can mean a seriously busy day of work. To prove just how packed it can be, Curalate put together an inside look at Mario Moreno’s daily schedule. Mario is the Global Social Media Manager for one of the world’s largest retailers:

Curalate - Social Media Manager Schedule

Can you relate to a schedule like Mario’s? Perhaps you do more. Or perhaps you perform different tasks on a daily basis. That’s the beauty of being in this industry!

Here’s a quick look at my day and how I spend each third:


  • 7-7:30am: Breakfast & coffee
  • 7:30-8:30am: Email & voicemail
  • 8:30-9am: Check-in on all social media platforms
  • 9-9:30am: Measure social results and add to spreadsheets
  • 9:30-10am: Respond and engage with community
  • 10-10:30am: Schedule new content to Buffer
  • 10:30-10:45am: Break & more coffee (much needed!)
  • 10:45-11am: Read and learn
  • 11am-12pm: Content creation (podcast, writing)


  • 12-12:30pm: Lunch
  • 12:30-1pm: Emails and voicemails
  • 1-1:30pm: Respond and engage with community
  • 1:30-2:00pm: Curate content
  • 2-2:30pm: Read and learn
  • 2:30-2:45: Break
  • 2:45-3pm: Schedule content to Buffer
  • 3-4:30pm: Content creation (video, graphics)
  • 4:30-5pm: Emails and voicemails
  • 5-5:30pm: Check Buffer queue


  • 5:30-6:45pm: Gym
  • 6:45-8pm: Dinner with my wife
  • 8-9pm: Learn (programming, video making, etc.)
  • 9-10pm: Relax and watch TV
  • 10-10:30pm: Read
  • 10:30pm: Sleep and repeat!