Mobile First Web Design is more important in 2017 then it has ever been. With over 95% of users now mobile the internet is evolving faster then we can keep up. Not only has there been a ton of growth in the marketing community, the tech industry is changing the game with all of the new smart devices available.
As a Web Developer you have to adapt to these trends to stay relevant and ahead of the curve. Not only do we have to keep up, we have to design for the future user in mind. I have compiled a list of 5 benefits to think about while designing with mobile first in mind in 2017.
Major benefits of mobile first web design for Bloggers
1. More Exposure – AMP
One of the most important benefits of Mobile First Web Design is the amount of exposure you can receive if you participate properly. Google has developed something called Accelerated Mobile Pages, AMP for short.
AMP is a secondary version of your website without all of the Java, widgets, heavy images and toys to slow down the speed of your landing page. By implementing AMP into your website Google will cache your page so it can be served faster to users looking for that specific information.
They also give your site a boost in rankings on mobile devices because the user experience is said to be better. If your pages load faster not only will your bounce rate decrease, your user will tend stick around to read the content or even dig deeper into the site which will increase your CTR(click through rate). You can see the advantages of higher rankings, more page views and a better user experience on your blog or business website.
2. User Experience – Navigation
There is a lot to be said about user experience on the web. Having good UX is said to make the user comfortable and never lost while being able to navigate your website with ease. Implementing the proper navigation is key.
Remember when sticky headers increased the chances of a user navigating to multiple pages of your site? It made finding information faster decreasing the opportunity to leave unsatisfied. Now, this is standard on just about every website you find.
Mobile first navigation is the same in today’s handheld world. Navigation is an integral part of mobile first development and must be thought out beforehand. As soon as a user feels they have reached the end of the road per-say or the information they wish to seek or explore is out of reach. Without hesitation that back bottom is more then happy to take them off of your website.
Implementing Mobile First Navigation not only looks awesome, it gives your user a reason to stay and makes them less likely to press that back button instead of a button you’d prefer.
3. SEO – Google SERP
In December of 2016 a Google algorithm update gave a decreased rank for websites that DO NOT meet google’s minimal requirement for mobile usability. This same update looked favorably on the sites that passes the test.
Because of my background in Search Engine Optimization, I am partial to this benefit. Google uses a ton of different metrics to measure if your site is capable of helping the user find the information they want. I would go as far as to say that if your site metrics: page load speed, click through rate, amp implementation & use of navigation all play a huge part in your Google rankings.
Not only will having a well-built website give your users a reason to remember you, they will come back and share that experience with others.
4. Money – AdSense
Let’s face it, monetizing your blog or business is the key factor in all of this. Unless you are a nonprofit giving people free helpful information we all want to be compensated for our efforts.
AdSense is a great platform help make this happen. On of my favorite sayings, “Google Loves Google” is a simple illustration to this cause. If your website is mobile friendly you will rank higher giving those ads a higher probability of being clicked.
If you implement AMP on your pages they will load faster increasing the chances of someone viewing multiple pages of your website and in turn multiple options to click on your ads. You can see very quickly that having a mobile first website built for the user not only benefits them but it will also benefit you.
Mobile First Web Design is here whether we like it or not. As developers, we have a decision to make. We can either lead the pack and make the web a better, more accessible playground or someone else will.
I hope these benefits will entice you to decide to make your next web design project with mobile first in mind. In the long run, you will have a better more accessible platform for whatever you wish to advertise.
Stay tuned for my next update where I will develop a Mobile-First WordPress Project for a local business using all free tools. You will be able to duplicate the same process and build out your very own mobile first website in no time.