Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments.
The customer expectations for content marketing experiences are no different. In fact, a recent study by Kampyle found that 87% of customers think brands need to put more effort into providing a consistent experience.
So now that you’ve prepped for your content marketing journey by diving into our first eBook, In-Flight Content Guide: Prepping for Your Content Marketing Expedition, it’s time to create a great experience.
To help set you down the path to creating a great “in-flight”content experience for your customers, TopRank Marketing and Content Marketing Institute have partnered to bring you yet another go-to-guide from some of the brilliant minds speaking at Content Marketing World in September.
Feel free to get up and stretch your legs as we expect a smooth flight ahead. Then buckle up and get ready for our second of three eBooks titled: In-flight Content Guide: Creating a Memorable Content Experience where our content crew shares their top tips for creating a great content experience.
For this edition, we offer a big thank you to the content marketing experts that contributed including: Ann Handley, Doug Kessler, Wil Reynolds, Michael Brenner, Ian Cleary, Jay Baer, Matt Heinz, Ardath Albee, Carla Johnson, Jillian Hillard, Ahava Leibtag and Scott Berinato.
Share Insights From Our Content Crew Members
If you’d like to share tips from your favorite crew members, simply click below to tweet!
Slow your publishing process to ensure content is as valuable as it could be. @marketingprofs Click To Tweet
A great experience starts with disrupting expectations. @CarlaJohnson Click To Tweet
Spend time with people in your target audience to make better content experiences @dougkessler Click To Tweet
Uncover audience questions and use them in content to improve site rankings. @wilreynolds Click To Tweet
A great content experience starts with a story. @BrennerMichael Click To Tweet
Visual communication helps create great content experiences for your audience. @scottberinato Click To Tweet
Content can be found anywhere, but good content is read. @JillianHillard Click To Tweet
Before you create content, write down the problem you are solving for them (Purpose). @jaybaer Click To Tweet
Make the audience the hero of the story you’re telling. @ardath421 Click To Tweet
In content creation, when you share ‘what to do’, think also about ‘how to do’. @IanCleary Click To Tweet
Create interactive content to get your audience directly engaged. @HeinzMarketing Click To Tweet
Ask your audience what type of content is most helpful to create great experiences. @ahaval Click To Tweet
Stay tuned for the final eBook in our series, the In-Flight Content Guide: Making the Most of Your Content Journey.
To connect with this content marketing crew of experts in person, be sure to check out the agenda for the 2017 Content Marketing World conference.
You can also follow along and participate in conversations via Twitter by using the hashtag #CMWorld, by following CMI on Twitter (@CMIContent) or by subscribing to our blog.