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Want to Create a Trail-Blazing Social Media Campaign? Here A…

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis.

Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your usual social media marketing strategy.

So how do you run a successful social media campaign?

Through case studies of successful social media campaigns by companies like Airbnb, Coca-Cola, and Starbucks, you’ll learn actionable tips on increasing the reach and engagement of your next campaign.

Tips for Social Media Campaigns

13 Proven Tips on Running Successful Social Media Campaigns

Here’s a quick overview of all the 13 social media campaign tips. Feel free to click on the tip that interests you the most to jump to that tip.

  1. Use existing platforms in a unique way
  2. Experiment with new, emerging platforms
  3. Get your audience involved
  4. Tap into trending topics creatively
  5. Let your audience be part of the experience live
  6. Be creative with constraints
  7. Encourage your audience to create and share
  8. Focus on one platform
  9. Keep things simple
  10. Time it right
  11. Use the latest features or technologies to create better content
  12. Promote with social ads
  13. Partner with other businesses

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1. Use existing platforms in a unique way

Example: La Vie On Board (Life on Board)

Brand: Eurostar
Agency: AKQA

Campaign details