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11 Ways to Improve Your Social Media Marketing Using Buffer …

Social media offers a huge opportunity for you to reach and connect with people in creative ways.

Via great content. Hilarious cat GIFs. Amazing brand stories.

But sometimes it can be a challenge to find the time or the right tools to build a successful social media program that works both short and long-term.

We know the feeling!

That’s why we’re super excited to share a brand new Minisode with you all about how you can utilize Buffer to get the most out of your social media marketing.

These Minisodes offer a fun change of pace from our traditional long-form episodes on The Science of Social Media. Hosts Hailley & Brian share 10 social media marketing tips in 10 minutes or less on a variety of relevant and useful topics. By the end of each Minisode, you’ll have tons of new ideas that you can implement today to help make your marketing and social media more effective.

A huge thank you to all of you for joining us every week! We appreciate you taking the time to listen and for your amazing support over the last few months. We’d love to hear from you on iTunes or using the hashtag #bufferpodcast on Twitter.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

Here’s what we chat about in this episode:

  • Using Buffer to get the most out of every single social media post
  • How to save time using some of Buffer’s most powerful features
  • Hidden and useful Buffer features that you may not know
  • Why all 11 features will help you get more out of your social media efforts
  • Scheduling, Chrome Extension, user generated content, and more!

A quick preview of 11 ways to improve your social media marketing using Buffer

If you’d like to check out an in-depth dive into 8 of Buffer’s most powerful social media marketing features, our post “8 Powerful Buffer Features to Help You Use Buffer to the Fullest” is a great resource.

In the meantime, we’d love to provide a quick overview of all of the awesome social media strategies and tactics that we chat about in this brand new Minisode. We hope you enjoy and would love to hear some of your favorite ways to use Buffer in the comments!

1. Share different copy for each social media network

To help make sure that your content stays fresh and reaches the maximum amount of people on social media, we recommend using different copy for each network.

Using specific hashtags that work best on each network is a great example of this as well as experimenting with various lengths, wording, and copy style for each network.

2. Using Buffer to share HD Instagram community photos

One of my absolute favorite Buffer tools/features is our Instagram integration on the Buffer app for both iOS and Android. It’s great for sharing user generated content from your community, building a beautiful Instagram profile, and driving growth to your account.