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F8 2017 Recap: 10 Major Announcements Every Marketer Should …

We’re making the camera the first augmented reality platform.

— Mark Zuckerberg, Facebook F8 conference 2017

Facebook’s F8 conference was once again filled with incredibly exciting announcements.

Augmented reality (AR) could be seen as the main theme of this year’s conference. From augmented masks and special effects to 360 video camera to Facebook Spaces (an app where you can hang out with your family and friends virtually), Mark Zuckerberg and Facebook want to enable us to connect with one another on a deeper level through AR.

Besides AR, there were also announcements about Messenger, chatbots, Facebook Analytics, Facebook Live, and more!

We followed the conference for the past two days and would love to share the top 10 things we think social media marketers should take away from this F8 2017.

If you have been following the conference, too, we’d love to hear your thoughts and ideas about the amazing (and mind-blowing) announcements 💬

10 Things marketers need to know from F8 2017

We’ll go through each of the 10 major announcements and what it means to marketers, below. If you prefer watching a video instead, here’s a quick recap of the top three announcements: