A business blog is exciting to start up for beginners because they want to earn reputation and money. Blogging for business is the foundation of your online entity as an industry expert. There are also people who want to make blogging their primary source of earnings.
If you are a full-time blogger and you are blogging for a living, people think that it is so easy when you are receiving a paycheck just by writing on the internet.
The real scenario is far different, and earning from blogging is not easy at all. The real challenge for beginners starts when they make their first few blog marketing mistakes.
If you follow search engine algorithm updates, you understand the invincible power of content marketing to gain more traffic and link building to gain more authority.
So having a blog on your website is a great way to display your information. It is like a traffic magnet for your business.
Compared with a few years ago, content marketing is the most powerful way of getting traffic to your site:
Business Blog Mistakes That Cost Time & Money:
Mistake 1 – Idea generation in the wrong direction.
You can have the spark of an idea at any time of day. Whether you are driving, or watching movies, or speaking with your boss, an innovative blogging topic may hit you. But that does not ensure success. An innovative idea only has the proper implication when it perfectly merges with your business and/or brand proposition.
Solution: Let your blog serve your company goals.
As your business blog is highlighting some real life issues in the industry, a business blog post should share the common goal. Address industry problems and search out possible solutions.
To attain more clarity, you can chat with industry leaders, or at least your company manager and sales team, to understand the frequent problems they face.
It will help you interpret everything from the ground level and figure out the best possible solution.
This process makes your business blog more useful, and ultimately, more valuable.
Mistake 2 – Your writing style is very stiff.
Blog writing is not like book writing or research paper composition. At the initial stage, you may be very confused by the writing patterns. You must be aware of the fact that your blog is the solution to the problems that people are searching for online. If the writing style is very stiff, people cannot enjoy reading it.
Solution: Write the way you talk.
The writing style of blogs should be very conversational. This approach can make a reader relate the content in a much more comfortable way.
Even in business blogs, the reader must feel that they are communicating with real people, not robots.
Mistake 3 – You think people care about your idea.
I know this sounds rude, but it’s the truth. If you think that people are interested in what you have to say, you are wrong. Until you can create your brand, they don’t care about your content. Your readers only search for their queries, and they are only interested in the value they are earning.
Solution: Reflect your personality in your writing.
Whenever you are delivering information, try to imprint your own personal writing style. It can engage people more, and it becomes the branding point for your business blog.
For example, if you can insert humor in the midst of a serious business blog, people will find that content more engaging rather than a tedious research paper.
Mistake 4 – Don’t write about broad topics.
At the beginning of your career as a business blogger, you may have chosen broad topics:
- How To Make Money Online
- How To Start Blogging
- Social Media Best Practices
It’s going to be difficult for you to really dive deep into these topics, especially if you’re only starting out yourself. If you do not also cover the minute details, your content quality will be very diluted. Don’t choose broad content ideas for a business blog.
Solution: Create specific content.
The best way to get attention is to be very specific. The engagement on your content will be more exciting and you will be able to convert more leads.
Mistake 5 – You are not using exact data.
If you need to make an argument, you’ll need context. The validity of your point must be more credible, and that cannot be possible without sufficient data.
People are using Instagram more nowadays. In the U.S., Instagram usage is supposed to grow 10.6% this year, compared to the 3.1% growth of the social network sector.
Data-driven content is much more useful to root the trustworthiness of the points you discuss.
Solution: Use data and research to back up your argument.
To get reliable data, you must go through research papers and find out key data points to support your arguments. This data must be relevant to your content, and readers must be enriched by this data.
You can find free research papers here:
Mistake 6: You are careless about plagiarism.
After the Panda update, thin or duplicate content has been penalized heavily. Plagiarism was never rewarded in school, and it won’t be rewarded for a business blog.
Many bloggers who imagine escaping with a copy/paste process don’t know that Google bots are highly alert. They will heavily penalize your blog and rank it down in the organic search engine listings.
Solution: Learn to cite your sources.
Sometimes you have to refer to other content or stats to enrich the content’s logic in your business blog. You should learn how to cite content from another source on your site.
Things to do:
- Quote the original author.
- Give the credit for their idea.
- Mention the source.
It is not at all super complicated. You just need to practice the process.
Mistake 7 – You forget to revise.
After writing a piece of content, most bloggers just publish it. No! You need to read it again.
Solution: Edit the content once more after writing (read about proof-reading here).
After writing content, invest 30 minutes more in editing that content. It will clean your piece from grammatical and sentence construction errors. You must fix the typos and check the flow of the content.
What you need to check:
- Topic selection
- Article structure
- Copy editing
- Supporting elements
- Title selection
- SEO friendliness
Mistake 8: You are not consistent.
You perhaps already know that the more frequently you update your content, the more visits you will receive.
This consistency matters a lot. If you have updated five blogs in a week, the next week the number cannot go down to one or two. It will confuse your readers.
Solution: Use an editorial calendar.
You must make writing your blog a consistent habit. You have to plan your content in advance by making sure it is consistent with your marketing strategy.
Mistake 9: You are writing the wrong thing.
Bloggers, beginners or pros, are very conscious about traffic. After the initial spike that comes from publishing new content is over, many bloggers start to wonder why that traffic is not steady.
It is very natural for you to lose hope when you find that your old blog content is not aggressive enough to draw in more traffic.
Solution: Focus on the cumulative potential of organic traffic.
Rather than focusing on the short-term traffic, you must focus on the potential organic traffic of the future. Your content selection must focus on evergreen content.
This will generate long-term traffic. This will help even out the spikes.
Just make sure that your content is relevant, laser-targeted to audiences, and is information-rich.
And don’t forget to add a call-to-action in your content.
Business Blogging Mistakes
After you’ve written long enough about your topic, you’ll start to become more knowledgable about what works and what doesn’t work.
You’ll start to understand that the mistakes have been guiding you toward taking the right action all along.
Learn from the mistakes of many business bloggers before you and start running your business blog with the right content, the right schedule, and the right attitude.
This guest post is submitted by Debojyoti. Want to submit a guest post at ShoutMeLoud? Read our submission guidelines.
Like this post? Don’t forget to share it!