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Proven Instagram Stories Strategies from the Experts at Bust…

Instagram Stories is quickly becoming one of the go-to marketing channels for some of the world’s top brands.

Take Bustle, for example, with more than 1.4 million followers on Instagram alone, they are seeing incredible results from investing in a consistent and thoughtful Instagram Stories strategy.

In fact, they’re seeing so much success that they’ve dedicated an entire position to creating beautiful Stories 5-6 times per week.

Behind those Bustle Instagram Stories?

Hannah Caldwell. Hannah shares her expert strategies on how you can create simple, yet beautiful and engaging Stories that will help to grow your account and “wow” your audience.

Hannah also digs into the nitty gritty of what it take to produce great content on the platform. A huge thank you to Hannah for jam-packing this episode with actionable wisdom and takeaways for social media managers and marketers alike looking to take their Instagram Stories content to the next level in 2017!

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

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In this episode, here’s what you’ll learn:

Hannah Caldwell shares her expert insights into how marketers and businesses can create unique and share-worthy Instagram Stories. You’ll also learn tips like:

  • The process of creating Stories from start-to-finish
  • Ideal length and format of their top Instagram Stories
  • Developing content ideas and executing on them consistently
  • How Instagram Stories helps to grow your overall Instagram account
  • The most important metrics to measure success and growth

Instagram Stories at Bustle

3 Key Takeaways for Marketers Looking to Create Quality Instagram Stories for their Brand or Business

In Hannah’s words…

1. Think about what you like to watch

What do you like to watch? That’s a great starting point for you to begin to create relevant and engaging Instagram Stories. And if you’re not within the demographic of your target audience, then you can talk to people who are about what they would like to see.

2. Make sure it feels native to the platform

Make sure that everything feels native and natural to the platform. For example, I use my phone to film and shoot everything for our Stories even though I am not a video producer. That helps it to feel native and organic on Instagram.

3. Let it change and grow

Let your Instagram Stories change and grow as the platform changes and grows. It’s a new thing and they’re launching new features all of the time which is amazing for marketers. Make sure that you move and change with them and adapt to the changing landscape that we’re all a part of.

A Great Moment


“It’s fun for the Instagram Stories to reflect a little bit more of what our site might look like. In other words, the experience you might get on our website is reflected in our Instagram Stories.”

– Hannah Caldwell

Awesome People & Stuff Mentioned in the Show